Krispy Kreme Shares Surge 6.33% on Holiday Promo, Peanuts Collaboration Drives Traffic

Krispy Kreme shares surged 6.33% in pre-market trading on December 11, 2025, driven by a high-impact promotional campaign. The company launched its annual “Day of the Dozens” offer, providing a dozen Original Glazed doughnuts for $1 with the purchase of any dozen or 16-ct Minis at regular price. This limited-time deal, available exclusively in the U.S., aims to boost foot traffic and digital engagement during the holiday season. The promotion includes in-store, drive-thru, and online ordering options, with a focus on social media visibility through user-generated content and hashtag campaigns.

Complementing the offer, Krispy Kreme introduced a holiday-themed Peanuts x Krispy Kreme collection, featuring three new doughnut designs. This collaboration with Peanuts’ 75th-anniversary celebration enhances brand appeal and taps into nostalgia, potentially attracting a broader demographic. Analysts view these initiatives as strategic moves to strengthen customer retention and seasonal sales, aligning with investor optimism about the brand’s ability to drive traffic through creative marketing and product diversification.

From a visual standpoint, the campaign leverages bright, colorful imagery to capture attention.

This aesthetic aligns with the brand’s goal of evoking holiday cheer and nostalgia.

To understand the broader market reaction to the campaign, it’s useful to look at how similar promotional strategies have performed in the past. can offer insight into how consumer interest and brand engagement evolve throughout the promotional period.

While the company has not mentioned any specific technical indicators in its announcement, the promotional timing coincides with broader market optimism.