Krispy Kreme has partnered with Warner Bros. Discovery Global Consumer Products to launch a limited-time Harry Potter-themed doughnut collection. The collection features four doughnuts inspired by the four Hogwarts houses: Gryffindor, Slytherin, Hufflepuff, and Ravenclaw. Each doughnut has a unique flavor and design, with the Gryffindor doughnut featuring a cookie butter filling and the Slytherin doughnut topped with chocolate and green buttercream swirls. The collection is available starting August 18, 2025.
Krispy Kreme has announced a limited-time partnership with Warner Bros. Discovery Global Consumer Products (WBDGCP) to launch a Harry Potter-themed doughnut collection. The collection, set to debut on August 18, 2025, will feature four unique doughnuts inspired by the four Hogwarts houses: Gryffindor, Slytherin, Hufflepuff, and Ravenclaw. Each doughnut will have a distinct flavor and design, with the Gryffindor doughnut featuring a cookie butter filling and the Slytherin doughnut topped with chocolate and green buttercream swirls [1].
The collaboration aims to capitalize on the enduring popularity of the Harry Potter franchise, which has been a significant driver of consumer interest and engagement. Krispy Kreme, known for its iconic Original Glazed® doughnut, has leveraged this partnership to create an enchanting and limited-time offering that will appeal to both doughnut lovers and Harry Potter fans. The doughnuts will be available at participating Krispy Kreme shops across the U.S. for a limited time [1].
Additionally, the partnership includes a special Sorting Hat™ Doughnut, which features a mystery-colored Kreme™ representing one of the four Hogwarts Houses. This unique offering is sold separately in a limited-edition specialty box. On August 23, Krispy Kreme will host a special Houses of Hogwarts day, where fans can receive a free Original Glazed® doughnut by representing their favorite Hogwarts house. Furthermore, starting on September 1, Krispy Kreme will offer a giveaway for a trip to either Universal Studios Hollywood or Universal Orlando Resort, allowing fans to experience the magic of The Wizarding World of Harry Potter [1].
The Harry Potter™: Houses of Hogwarts™ x Krispy Kreme Collection is not only a strategic move to enhance Krispy Kreme's brand appeal but also a testament to the continued relevance and popularity of the Harry Potter franchise. This partnership demonstrates Krispy Kreme's ability to innovate and capitalize on popular cultural trends, potentially driving increased sales and customer engagement.
References:
[1] https://investors.krispykreme.com/news/news-releases/news-details/2025/Harry-Potter-Houses-of-Hogwarts-x-Krispy-Kreme-Collection-Shares-All-New-Spellbinding-Flavors/default.aspx
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