Krispy Kreme Harry Potter Doughnuts Launch Sparks Magical Fan Engagement and Sales Boost

Krispy Kreme has launched an enticing new collection inspired by the iconic Harry Potter Hogwarts houses, available from August 18 for a limited period. The Harry Potter Houses of Hogwarts x Krispy Kreme Collection creatively transforms doughnuts into magical treats reminiscent of the Gryffindor, Slytherin, Hufflepuff, and Ravenclaw houses. Each uniquely flavored doughnut embodies the attributes and flavors characteristic of its respective Hogwarts house.

The Gryffindor Doughnut features an unglazed shell filled with cookie butter-flavored Kreme, enveloped in red icing, and adorned with Biscoff cookie crumbles. Golden icing drizzles finish this doughnut along with the Gryffindor crest. The Slytherin Doughnut uses Krispy Kreme’s Original Glazed base but elevates it with chocolate and green buttercream swirls, complemented by a chocolate cookie sugar blend and the Slytherin crest. True to its nature, the Hufflepuff Doughnut offers a comforting experience with its brown butter toffee-flavored custard filling in an unglazed shell, gilded with golden yellow icing, black chocolate drizzle, and cookie crunch. This creation is topped with the recognizable Hufflepuff crest. For those drawn to Ravenclaw, the doughnut is an Original Glazed base with blueberry-flavored icing, adorned with themed sprinkles and the Ravenclaw crest.

Separately featured is the Sorting Hat Doughnut, offering customers a delectable surprise as it contains a mystery-colored Kreme filling representing one of the four Hogwarts houses. This doughnut is crafted with a chocolate-flavored icing, sprinkled with shimmering gold stars, and topped with an edible Sorting Hat piece, sold separately in a limited-edition box.

Adding to this enchanted collection is the Golden Snitch Latte, blending caramel toffee notes crowned with whipped cream, Biscoff cookie crumples, and a sprinkle of golden shimmer sugar, conjuring magical vibes akin to the beloved butterbeer flavor.

The collection is available individually or in decorative dozen boxes, designed to embrace the Hogwarts aesthetic. Customers have the convenient option to purchase these doughnuts in-shop or order them for pickup and delivery through Krispy Kreme’s website and app. Selected retailers also offer the collection in six-pack assortments.

To further engage Harry Potter enthusiasts, Krispy Kreme will host a special event on Houses of Hogwarts Day, August 23. Fans dressing up in apparel or accessories representative of their Hogwarts house will be treated to one free Original Glazed doughnut at participating U.S. shops, heightening the immersive experience while supplies last.

Krispy Kreme's initiative goes beyond delectable offerings, as it launches a sweepstakes on September 1 where fans can win a trip to The Wizarding World of Harry Potter either at Universal Studios Hollywood or Universal Orlando Resort. This opportunity promises winners an adventure in the magical setting inspired by the beloved book and film series.

This timely collaboration between Krispy Kreme and Warner Bros. Discovery Global Consumer Products allows fans to embark on a nostalgic journey through the wizarding universe without the need for a Hogwarts letter, but rather through the enchanting flavors of Krispy Kreme doughnuts.