Krispy Kreme Celebrates 88th Anniversary with 90% Savings on Original Glazed Doughnuts

Krispy Kreme is marking its 88th anniversary with a special offering that has customers' taste buds on high alert. On July 18, doughnut aficionados can take advantage of a singular opportunity: purchasing a dozen Original Glazed doughnuts for only 88 cents, contingent upon the purchase of any dozen doughnuts at regular price. This exclusive promotion is available only at participating locations across the U.S. and is subject to supply.

Essentially, the promotion allows customers to buy up to two dozen doughnuts at the reduced price in-store and via drive-thru, although online consumers with orders for pickup or delivery are limited to receiving one dozen at the promotional price. To clinch the deal when ordering online, patrons must enter the promotional code "BDAY" during checkout.

The offer is steep, and with regular prices for a dozen Original Glazed doughnuts usually ranging from $15, doughnut lovers can save more than 90% through this special birthday celebration, according to Krispy Kreme's announcement.

Expanding on its tradition of commemorating company milestones with promotions, Krispy Kreme continues to emphasize customer engagement through attractive deals. Past anniversaries have seen similar promotions, focusing on customer loyalty and appreciation. Alison Holder, Chief Brand and Product Officer, expressed gratitude towards Krispy Kreme's devoted fan base in a company statement, emphasizing the delight of celebrating the brand's legacy with its supporters.

The company, founded in 1937 by Vernon Rudolph in Winston-Salem, North Carolina, has grown significantly over the decades. Initially enticing grocery store customers through the aroma of freshly made doughnuts, Rudolph expanded the business by selling hot, fresh Original Glazed doughnuts directly to passersby from a sidewalk window. Now headquartered in Charlotte, North Carolina, Krispy Kreme operates over 357 shops in the U.S., and its products are available through thousands of supermarkets and convenience stores as well as in more than 40 countries.

In another promotional venture aligning with pop culture, Krispy Kreme recently unveiled the "Hungry for Heroes" doughnut collection. The new assortment, introduced on July 8, celebrates DC Comics superheroes including Superman, Batman, and Wonder Woman, timed with the release of the latest "Superman" movie. This collection, available for a limited time, can be enjoyed in a custom-designed box set and purchased in-shop, for pickup or delivery, via Krispy Kreme's app and website.

Details about the superhero-themed offerings describe a Superman Doughnut featuring a shell filled with white Kreme, dipped in blue icing, and adorned with Superman buttercreme clouds and sprinkles. The Batman Doughnut presents cookies and Kreme filling encased in black chocolate icing with a bat emblem, while the Wonder Woman Doughnut consists of an Original Glazed doughnut dipped in raspberry flavored icing, topped with stars, sprinkles, and Wonder Woman insignia.

Krispy Kreme has also linked the superhero promotion with San Diego Comic-Con by providing customers displaying DC Comics superhero flair with one free Hungry for Heroes doughnut upon purchase from July 24-27, while supplies last.

This birthday offering exemplifies Krispy Kreme’s ongoing strategy to merge product launch creativity with commemorative sales deals, maintaining strong brand engagement and loyalty among its customers. The anticipation and quick action of patrons hoping to benefit from the savings show the effectiveness of such promotional campaigns in reinforcing lasting bonds with consumers and amplifying the company's reach both within the U.S. and internationally.