Krispy Kreme Brings Back Pumpkin Spice Original Glazed Doughnut for One Week Only

Krispy Kreme returns its Pumpkin Spice Original Glazed doughnut for one week only, starting Aug. 11. The doughnut will be available individually and by the dozen in-shop and for pickup or delivery. Additional pumpkin spice treats include the Original Glazed Pumpkin Spice Cake Doughnut, Pumpkin Spice Latte, and Pumpkin Spice Coffee. The Pumpkin Spice Cake doughnuts will be available in a 6-pack delivered fresh daily to select retailers.

Title: Krispy Kreme Unveils Pumpkin Spice Season Menu, Including Limited Edition Doughnuts

Krispy Kreme has announced the return of its Pumpkin Spice Season menu, kicking off two weeks ahead of Starbucks' Pumpkin Spice Latte return. The doughnut chain will introduce its Pumpkin Spice Original Glazed doughnut for a limited time, starting on August 11, and continuing until August 17. This limited availability aligns with the company's strategy to capitalize on the early demand for pumpkin spice products.

The Pumpkin Spice Original Glazed doughnut will be available for purchase individually and by the dozen in-store, as well as for pickup or delivery orders. Additionally, the Pumpkin Spice Cake Doughnut, Pumpkin Spice Latte, and Pumpkin Spice Coffee will be available throughout the fall season.

The Pumpkin Spice Cake Doughnut will be available in a 6-pack, delivered fresh daily to select retailers. This offering aims to provide a convenient and consistent supply for consumers looking to enjoy the seasonal treat.

The Pumpkin Spice Latte and Coffee can be ordered hot, iced, or frozen, with the option to top with whipped cream and pumpkin spice seasoning. These beverages are designed to complement the limited-edition doughnuts and provide a comprehensive pumpkin spice experience for customers.

Krispy Kreme's Chief Brand and Product Officer, Alison Holder, stated in a news release, "Pumpkin spice fans are counting down the days to their favorite season and we’re happy to kick it off by bringing back our Pumpkin Spice Original Glazed doughnut – earlier and for a longer period. But it won’t be around long. Let Pumpkin Spice Season begin!" [1]

In 2024, Krispy Kreme had its Pumpkin Spice Original Glazed doughnut on the menu for only three days, from September 20 to September 22. This year's extended availability is a strategic move to capture a larger share of the pumpkin spice market.

The Pumpkin Spice Season menu is part of Krispy Kreme's broader strategy to diversify its offerings and cater to seasonal trends. This approach has proven successful in previous years, with the company's seasonal products often generating significant revenue and customer engagement.

Krispy Kreme's Pumpkin Spice Season menu will be available at all Krispy Kreme locations, with the exception of the Original Glazed Pumpkin Spice Doughnut, which will be available only until August 17. This limited availability is designed to create a sense of urgency and encourage customers to purchase the doughnut while it is still available.

In addition to the Pumpkin Spice Season menu, Krispy Kreme is also offering its "Passport to Italy" doughnut collection, featuring three Italian-inspired desserts. This collection is available for a limited time and provides an alternative for customers who may not be interested in the pumpkin spice offerings.

For those who are fans of Krispy Kreme, the company is also offering Krispy Kreme Crocs for $90, available in Crocs stores and at crocs.com. Additionally, a five-pack of Krispy Kreme Jibbitz charms is available for $25, allowing customers to customize their Crocs with their favorite Krispy Kreme designs.

The introduction of the Pumpkin Spice Season menu is part of Krispy Kreme's ongoing efforts to maintain its position as a leader in the doughnut industry. By offering a diverse range of seasonal products, the company is able to attract a broader customer base and generate additional revenue streams.

References:
[1] https://www.usatoday.com/story/money/food/2025/08/06/krispy-kreme-pumpkin-spice-doughnuts-lattes/85530267007/
[2] https://www.freep.com/story/money/food/2025/08/06/krispy-kreme-pumpkin-spice-doughnuts-lattes/85530267007/