Kris Marszalek Launches ai.com with Autonomous AI Agents Ahead of Super Bowl Ad

Kris Marszalek, co-founder and CEO of Crypto.com, has launched ai.com, a new AI platform aimed at mainstreaming AI agents and accelerating the arrival of AGI. The platform will officially launch on February 8, 2026, coinciding with its commercial debut during Super Bowl LX on NBC. This strategic timing highlights the platform's ambitions to capture attention during one of the year's biggest media events.

Ai.com allows users to generate private, personal AI agents that perform tasks on their behalf, such as organizing work, sending messages, and executing actions across apps. The agents can autonomously build missing features to complete real-world tasks. These improvements are then shared across millions of agents, increasing the utility for users.

The launch of ai.com follows a period of rapid growth in Crypto.com's prediction markets business, which has seen a 40x increase in weekly growth over the past six months. This has led to the creation of a standalone platform aimed at competing in the multibillion-dollar prediction market sector.

Why the Move Happened

Ai.com represents a significant shift in Marszalek's business strategy, moving from cryptocurrency to AI. The platform leverages Crypto.com's existing infrastructure and regulatory compliance to provide secure and private AI services. Marszalek aims to replicate his success in cryptocurrency by making AI agents accessible to a broader audience.

The move is also a response to growing demand for autonomous AI systems in various industries. According to DataM Intelligence, the global agentic AI market is expected to reach $98.26 billion by 2033, reflecting a 46.87% CAGR from 2026 to 2033. This growth is driven by the need for autonomous systems in sectors like retail, healthcare, and logistics.

How Markets Responded

The market for AI is expanding rapidly, but crypto AI remains underperforming compared to mainstream AI. The global AI market is projected to grow to $376 billion in 2026, while crypto AI faces liquidity challenges due to risk-off sentiment and speculative retail flows. Institutional investors are more attracted to mainstream AI, which benefits from established funding models and regulatory clarity.

Meanwhile, the launch of ai.com aligns with broader trends in AI adoption. Major tech companies like Amazon are investing heavily in AI, with Amazon projecting $200 billion in capital spending for 2026. This spending underscores the importance of AI in driving technological innovation and economic growth.

What Analysts Are Watching Next

Analysts are closely monitoring how ai.com and similar platforms will navigate the regulatory landscape. The crypto AI sector is still in its experimental phase, with token valuations relying heavily on speculative risk appetite rather than established business models. For crypto AI to catch up with mainstream AI, it will need regulatory clarity and investor confidence.

The success of ai.com will also depend on its ability to attract a broad user base and differentiate itself from competitors. Platforms like Kalshi and Polymarket are already established in the prediction market space, and ai.com will need to offer unique features and competitive advantages to stand out.

The broader financial and tech sectors are also watching how Amazon and other tech giants will shape the AI landscape. Amazon's aggressive spending on AI infrastructure and its focus on long-term innovation could influence investor sentiment and market dynamics. As AI continues to evolve, the impact on financial markets and consumer behavior will remain a key area of interest for investors and analysts alike.