Kraken Unveils Revamped Mobile App for Streamlined Crypto Investing

Crypto exchange Kraken has unveiled a revamped mobile app, aiming to provide a more streamlined, intuitive, and time-saving investment experience for its users. The new app, dubbed "Bolder, leaner, faster," is a complete overhaul of the previous version, designed to cater to the evolving needs of both existing and future clients.

The new Kraken app is built on a foundation of powerful simplicity, removing barriers to advanced trading features and giving users seamless control over their investment strategy. The app's enhanced design reflects the growing role of crypto in mainstream portfolios, as the industry continues to evolve at a rapid pace.

In developing the new app, Kraken listened to a broad spectrum of voices, including current and prospective clients, to understand their investing expectations and needs. The company identified three key areas for improvement: saving users time, refreshing the outdated color scheme, and infusing the app with the same energy and intuitive design that people associate with the Kraken brand.

The redesigned app features a user-friendly UI that delivers a seamless experience from the moment it's opened. Whether users are sophisticated investors or just starting in crypto, the streamlined app makes every interaction faster and every transaction decision clearer. The app empowers clients to confidently manage their entire crypto portfolio, all in one place, with a crystal-clear, real-time view of their investment landscape and opportunities to execute decisions that can grow their wealth.

Global Head of Consumer Mark Greenberg stated, "We set out to be the best overall app on a user's phone, period. For us to help crypto reach its full potential, this must be our ultimate goal. Relaunching our app is just the beginning – we have many exciting products and features coming soon to make multi-asset investing simpler, smarter, and even more engaging on our accessible platform."