Kraken Launches Kraken Prime, Offering 90% Market Liquidity for Institutional Crypto Traders

Global cryptocurrency exchange Kraken has launched a new prime brokerage service, Kraken Prime, designed specifically for institutional crypto traders. The service offers best execution, deep liquidity, financing, and 24/7 white-glove support. Kraken Prime provides access to liquidity representing over 90% of the digital asset market across more than 20 global venues, supported by an experienced account management team.

Trades can be executed directly from qualified custody managed by Kraken Financial, a U.S. state-chartered bank. The platform also supports asset-backed lending, T+1 credit facilities, and seamless integration with both on and off-platform liquidity through an in-house smart order routing system.

Crypto prime brokerage services are similar to those offered by traditional prime brokers in equities. Over the past few years, large exchanges and digital asset-focused brokerages have been working to deliver these services to the crypto market. Kraken Prime aims to set a new standard in the industry by prioritizing quality, reliability, and consistency, which are especially critical in volatile markets.

“Kraken Prime enters the market with a clear mandate: deliver execution quality, service depth, and institutional rigor that not only meet but exceed what traditional finance expects,” said David Ripley, co-CEO of Kraken in a statement. “We may not be the first to market, but we’re setting the bar for institutional crypto.”

The launch of Kraken Prime underscores the growing institutional interest in the cryptocurrency market. As more traditional financial institutions enter the space, the demand for robust, reliable, and high-quality services has increased. Kraken’s new service is designed to meet these demands, providing institutional traders with the tools and support they need to navigate the complex and volatile crypto market.

The introduction of Kraken Prime also highlights the evolving landscape of the crypto industry. As the market matures, the need for sophisticated financial services that cater to institutional investors becomes more apparent. Kraken’s move to offer these services could attract a broader range of institutional clients, potentially driving further growth and stability in the crypto market.