Kraken's Hybrid Play: Merging Crypto and TradFi to Fuel $20B IPO Ambitions

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Thursday, Oct 9, 2025 11:49 am ET2min read
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- Kraken expands derivatives offerings with CME Group futures, targeting a $20B IPO as it bridges crypto and traditional finance.

- The exchange acquired NinjaTrader for $1.5B and launched tokenized stocks in EU, aiming to attract both crypto and traditional investors.

- Kraken reported $1.5B 2024 revenue and plans to publish quarterly financials, while engaging politically to support pro-crypto policies.

- Regulatory signals and CME's crypto-linked products highlight growing institutional demand, positioning Kraken as a hybrid market leader.

Kraken, one of the largest cryptocurrency exchanges by trading volume, has expanded its derivatives offerings to include a wide range of

futures contracts, marking a strategic pivot into traditional finance as it prepares for a potential $20 billion initial public offering (IPO). The exchange's U.S. derivatives division is now providing access to equity index, commodity, and foreign exchange (FX) futures, linking clients directly to CME's markets through its regulated futures commission merchant, Kraken Derivatives US Finance Feeds[1]. This move aligns with Kraken's broader ambition to position itself as a hybrid platform bridging digital assets and conventional markets, competing with both crypto-native exchanges and traditional brokerages like Robinhood Finance Feeds[1].

The expansion includes benchmark equity index futures such as the S&P 500, NASDAQ, and Dow Jones Industrial Average, along with commodities like gold, oil, and agricultural products, and major FX pairs such as the euro, pound, and yen Finance Feeds[1]. Kraken's traditional derivatives are priced at 0.5 basis points per trade, with discounted market data packages aimed at attracting retail and institutional clients. This follows a year of aggressive expansion, including the $1.5 billion acquisition of retail futures broker NinjaTrader in March 2025, the largest crypto-traditional finance (TradFi) merger to date Finance Feeds[1]. Kraken also launched CME-listed

and ether futures in 2025, with plans to expand into other commodities, fixed income, and equities by year-end Finance Feeds[1].

The IPO timeline remains unconfirmed, but Kraken is reportedly in early discussions with underwriters, including Morgan Stanley and Goldman Sachs, for a 2026 listing . A Bloomberg report indicates the exchange is targeting a $20 billion valuation, up from a $15 billion valuation in a separate $500 million funding round completed earlier in 2025 . Kraken's financials further underscore its growth trajectory: it reported $1.5 billion in revenue for 2024 and $472 million in Q1 2025, with plans to publish quarterly financials ahead of its public debut . The company has also increased political engagement, pledging $2 million to pro-crypto political action committees (PACs) supporting candidates aligned with industry interests .

Kraken's strategy extends beyond derivatives. In May 2025, it launched tokenized U.S. stocks in the European Union via its xStocks platform, offering exposure to over 60 equities and ETFs on

and . This follows similar initiatives by Robinhood and Gemini, which are also tokenizing equities to enable 24/5 trading and broader accessibility . Kraken's xStocks are backed 1:1 by traditional assets held in custody, with plans to integrate them into DeFi ecosystems for lending and borrowing . While tokenized stocks remain in a legal gray area, regulatory signals from the SEC, including Chair Paul Atkins' endorsement of tokenization as innovation, suggest a cautious but open stance .

The expansion reflects Kraken's bid to redefine its role in the financial landscape. By combining digital assets with traditional derivatives under one platform, the exchange aims to attract both crypto traders seeking regulated exposure and traditional investors exploring digital markets Finance Feeds[1]. Analysts note that if Kraken executes its strategy effectively, it could transition from a crypto exchange to a full-fledged futures broker with a crypto-centric identity Finance Feeds[1]. The move also positions Kraken to capitalize on growing institutional demand for crypto-linked products, as evidenced by CME's recent introduction of options on Solana and

futures Finance Feeds[1].

Kraken's push into traditional finance and tokenized assets underscores a broader trend of convergence between crypto and TradFi. As it advances toward a potential IPO, the exchange's ability to navigate regulatory scrutiny, maintain liquidity, and differentiate itself in a competitive market will be critical. With a valuation target of $20 billion and a strategic focus on hybrid financial products, Kraken is signaling its intent to become a major player in the next phase of global capital markets.

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