Kontoor Brands Unveils Lee x Crayola Limited Edition Collection

Kontoor Brands Inc. (KTB) has announced a limited edition collection with Crayola, combining retired crayon colors with Lee's workwear designs. The collection, available globally from August 21, celebrates American heritage and creative spirit. It includes overalls, jackets, pants, hoodies, and accessories, priced from $39 to $118. The collaboration could boost sales and brand engagement, tapping into the growing nostalgia-driven consumer market trend.

Kontoor Brands Inc. (KTB), a leading manufacturer of denim and workwear, has announced a limited edition collection in collaboration with Crayola. The collection, set to launch globally on August 21, 2025, celebrates American heritage and creative spirit by combining retired crayon colors with Lee's iconic workwear designs. The collection includes a range of overalls, jackets, pants, hoodies, and accessories priced from $39 to $118. This strategic move aims to boost sales and brand engagement by tapping into the growing nostalgia-driven consumer market trend.

The collaboration between Kontoor Brands and Crayola is expected to generate significant interest among consumers, particularly those who appreciate the nostalgia factor associated with retired crayon colors. The collection is designed to appeal to a broad audience, including both adults and children, who may be drawn to the unique blend of vintage and functional design.

The announcement comes at a time when Kontoor Brands is experiencing strong analyst support. According to Wall Street analysts, the company's stock has received a significant boost in recent months. As of the latest data, Kontoor Brands shares have 4 Strong Buy ratings and 1 Hold rating, with an average 12-month price forecast of $87.60, implying a 23.55% upside [1]. This positive sentiment is driven by the company's disciplined inventory management, focus on direct-to-consumer (DTC) channels, and growing popularity overseas.

Moreover, the company's recent earnings report demonstrated its resilience, with a double beat in Q2 2025. UBS researcher Jay Sole, a top 4% rated analyst, doubled down on a Strong Buy rating on KTB and increased his price target from $92 to a Street-high $99 [1]. Sole opined that tariffs notwithstanding, Kontoor Brands' growth prospects remain strong, supported by "resilient" margins.

The limited edition collection with Crayola is part of Kontoor Brands' broader strategy to diversify its product offerings and expand its market reach. By leveraging the nostalgia factor and appealing to a wider consumer base, the company aims to enhance its brand engagement and drive sales growth. As the market continues to evolve, such strategic collaborations can provide a competitive edge and contribute to long-term financial performance.

References:
[1] https://www.wallstreetzen.com/news/3-new-strong-buy-ratings-from-top-rated-analysts-08-19-2025