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Klaviyo Surpasses $3.8B in KAV, 27% YoY Increase, Amid Loyalty and AI-Powered Growth.
ByAinvest
Tuesday, Dec 2, 2025 4:09 pm ET1min read
• Klaviyo surpasses $3.8B in Klaviyo Attributed Value (KAV), up 27% YoY. • 20,000 customers hit their best sales day ever. • Klaviyo delivered 22.7B messages, up 25% YoY, generating $3.8B in KAV. • Consumer spending rose 11% YoY despite 10% YoY discount rate drop. • Loyalty, not promotions, drove performance during BFCM. • AI-powered recommendations kept consumers browsing longer.
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