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Klaviyo shares rise 1.88% premarket as BFCM forecast shows AI's growing role in holiday shopping.
ByAinvest
Wednesday, Aug 13, 2025 8:35 am ET1min read
Klaviyo, Inc. rose 1.88% in premarket trading, with the company releasing its 2025 Black Friday Cyber Monday (BFCM) Forecast, highlighting the growing importance of AI in holiday shopping and the evolving consumer behavior. The report indicates that holiday shopping is spreading across a longer period, with BFCM remaining a significant event for brands.
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