Klaviyo Raises $6.5M through Secondary Offering of Shares

Klaviyo, a marketing automation company, is offering 6.5 million shares in a secondary offering. The company provides businesses with technology to capture, store, analyze, and predictively use their own data to drive measurable outcomes. Its SaaS platform combines data and application layers with advanced machine learning and AI capabilities. Klaviyo's focus is on marketing automation within e-commerce.

Title: Klaviyo Announces Secondary Offering of 6.5 Million Shares of Series A Common Stock

Klaviyo, Inc. (NYSE: KVYO), the leading customer relationship management (CRM) platform for B2C brands, has announced a proposed secondary offering of 6.5 million shares of its Series A common stock. The offering, led by entities affiliated with Summit Partners, will see the sale of shares through the underwriter, Barclays. The company will not receive any proceeds from this transaction [1].

The secondary offering is subject to market conditions and other unspecified conditions. The shares are expected to be sold through one or more transactions on the New York Stock Exchange or in the over-the-counter market [2]. Klaviyo has filed a registration statement on Form S-3 with the Securities and Exchange Commission (SEC) to facilitate the offering [1].

About Klaviyo

Klaviyo is known for its AI-powered CRM solution that combines marketing automation, analytics, and customer service into a single platform. The company's offerings have been adopted by a wide range of businesses, including Mattel, Glossier, CorePower Yoga, and Daily Harvest [2]. Klaviyo's focus is on marketing automation within e-commerce, leveraging advanced machine learning and AI capabilities to drive measurable outcomes [3].

Market and Analyst Expectations

Klaviyo reported a quarterly revenue of $293.12 million and an earnings per share (EPS) of $0.16, exceeding analyst expectations and reflecting a 31.9% year-over-year revenue growth [5]. The company has seen significant institutional investment, with funds such as Entropy Technologies LP, Encompass More Asset Management, and WCM Investment Management LLC increasing their stakes in the company [5].

Forward-Looking Statements

The announcement of the secondary offering comes as Klaviyo continues to expand its customer base and grow its revenue. The company's forward-looking statements reflect its plans for future growth and the potential for continued success in the B2C CRM market [2]. However, the completion of the offering is subject to market and other conditions, and there can be no assurance as to whether or when the offering may be completed or as to the actual size or terms of the offering [1].

References

[1] https://investors.klaviyo.com/news/news-details/2025/Klaviyo-Announces-Launch-of-Proposed-Secondary-Offering-of-Series-A-Common-Stock-74dffc7de/default.aspx
[2] https://www.ainvest.com/news/klaviyo-announces-secondary-offering-series-stock-affiliated-entities-sell-6-5-million-shares-2508/
[3] https://founderpal.ai/best-marketing-tools/saas-marketing-automation-tools
[4] https://www.marketscreener.com/news/klaviyo-bfcm-mobile-marketing-strategies-ce7c51d9de8df521
[5] https://www.marketbeat.com/instant-alerts/filing-entropy-technologies-lp-makes-new-investment-in-klaviyo-inc-nysekvyo-2025-08-13/