Klaviyo Data Now Integrated with Claude AI for Enhanced Marketing Insights and Decision-Making.

Klaviyo, a marketing platform, has integrated its data with Anthropic's Claude, a large language model. This integration allows brands to access real-time customer behavior and marketing engagement data, enabling AI tools to analyze, summarize, and take action using natural language. The partnership aims to make it easier for businesses to leverage AI insights and recommendations in their decision-making processes.