Klaviyo Breaks Records with AI-Powered BFCM, Loyalty Fuels Growth Despite Falling Discounts
ByAinvest
Tuesday, Dec 2, 2025 2:12 pm ET1min read
KVYO--
Klaviyo's 2025 BFCM Recap Report shows record-breaking growth despite a 10% YoY decrease in discounts. Over 22.7B messages were sent, generating $3.8B in KAV for customers. Consumer spending rose 11% YoY, driven by loyalty and AI-powered personalization. Cyber Sunday saw the fastest growth at nearly 14% YoY, while Cyber Monday beat Black Friday's growth. Health & Beauty sales rose 14% YoY and Apparel increased 11% YoY.
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