Klaviyo's 15min chart shows Bollinger Bands expanding downward, bearish Marubozu signal.

Klaviyo's 15-minute chart has exhibited a pattern of expanding downward Bollinger Bands, accompanied by a bearish Marubozu candlestick at 08/25/2025 12:00. This suggests that the market trend is currently being driven by a significant presence of sellers, who are exerting control over the market. Consequently, there is a high likelihood that bearish momentum will persist in the coming period.

The ongoing trade war, initiated by former President Donald Trump, has had a significant impact on consumer prices, particularly for back-to-school apparel and accessories. According to a report by Klaviyo, a customer relationship management firm, online apparel and accessory prices increased by 9% year-over-year in July [1]. This surge in prices is making back-to-school shopping more expensive for families.

Klaviyo's data indicates that 64% of apparel sites experienced an increase in average order values during the back-to-school season. Additionally, discounts have dropped by four percentage points compared to last year. Jake Cohen, Klaviyo’s head of industry and insights, attributes this price hike to the tariffs imposed during the trade war. "Tariffs have driven prices up. Brands are trying to create margin. The simplest way to do that is to raise prices," Cohen told CNN [1].

The impact of these tariffs extends beyond apparel. Prices for household appliances and furniture, essential for college students moving into dorms and off-campus apartments, have risen by 6% and 5% respectively, from pre-tariff trends [1].

The rising costs are forcing Americans to adjust their shopping habits. Retail giant Walmart is responding by doubling down on discounts. According to a July 2025 Credit Karma survey, 44% of parents plan to incur debt for back-to-school shopping, up from 34% last year. Nearly half are also worried about affording after-school programs and extracurricular activities [1].

In response to the financial strain, a record number of Americans are embracing 'Buy Now, Pay Later' (BNPL) loans for daily essentials. A recent survey found that 41% of Americans considered using a BNPL loan in August, a 5% increase from July [1].

The trade war's impact on consumer prices underscores the broader economic implications of tariffs. As the market continues to be influenced by these factors, investors and financial professionals should closely monitor the evolving trends and their potential impact on consumer spending and market dynamics.

References:
[1] https://www.benzinga.com/news/education/25/08/47280761/parents-feel-the-pinch-as-back-to-school-shopping-gets-9-costlier-amid-trumps-trade-war