Klaviyo's 15-min chart triggers Bollinger Bands narrowing, bearish marubozu formation.

Klaviyo's 15-minute chart has recently exhibited a narrowing of Bollinger Bands and a bearish Marubozu candlestick pattern at 08/27/2025 14:15. This indicates a decrease in the magnitude of stock price fluctuations, suggesting that sellers are currently in control of the market and that bearish momentum is likely to persist.

The ongoing trade war has significantly impacted back-to-school shopping, leading to a 9% year-over-year increase in online apparel and accessory prices in July. According to a report shared with CNN, Klaviyo, a publicly listed customer relationship management firm, found that 64% of apparel sites experienced an increase in average order values during this season [1].

Jake Cohen, Klaviyo’s head of industry and insights, attributes the price hike to the trade war. "Tariffs have driven prices up. Brands are trying to create margin. The simplest way to do that is to raise prices," Cohen told CNN. This increase is notably higher than the 2.7% year-over-year rise in overall prices reported by the Bureau of Labor Statistics for July [1].

Alberto Cavallo, a Harvard Business School professor, agrees with Klaviyo’s findings, stating that the 9% increase "doesn’t sound outrageous," drawing on his research into the effects of tariffs on prices [1].

The rising costs are not limited to apparel. Prices for household appliances and furniture, essentials for college students moving into dorms and off-campus apartments, have risen by 6% and 5% respectively from the pre-tariff trend [1].

The surge in prices is prompting Americans to adjust their shopping habits. Retail giant Walmart is responding by doubling down on discounts, while middle and lower-income shoppers are opting for cheaper brands, buying fewer supplies, and cutting back on household expenses like dining out. A July 2025 Credit Karma survey found that 44% of parents plan to incur debt for back-to-school shopping, up from 34% last year, and nearly half are worried about affording after-school programs and extracurricular activities [1].

In response to the rising costs, a record number of Americans are embracing "Buy Now, Pay Later" loans for daily essentials. A recent survey by an online lending marketplace found that 41% of Americans considered using a BNPL loan in August, a 5% rise from July [1].

References:
[1] https://www.benzinga.com/news/education/25/08/47280761/parents-feel-the-pinch-as-back-to-school-shopping-gets-9-costlier-amid-trumps-trade-war