Klarna shares rise 5.16% intraday after launching U.S. Premium and Max memberships with no spending requirements.

Klarna surged 5.16% intraday following the launch of its Premium and Max membership tiers in the U.S., offering premium perks like lounge access, travel insurance, and lifestyle subscriptions without credit card debt or spending requirements. The expansion targets high-income consumers abandoning traditional credit cards, with 15.1% of those earning $100k+ canceling cards in the past year. Over one million Core and Plus membership signups in two months highlight growing demand for alternative payment models, positioning Klarna as a disruptor in financial services. The initiative, paired with partnerships like WebBank’s Klarna Card, underscores strategic growth in recurring revenue and customer retention, directly aligning with the stock’s upward momentum. While a separate investor alert over credit loss provisions and a climate resilience AI program were announced, the membership expansion’s consumer-focused innovation and market positioning were the primary catalysts for the intraday rally.