KKR-Owned PR Firm Taps McKinsey for Growth Strategy

FGS Global, a leading global communications and public affairs consultancy, has engaged McKinsey & Co. to advise on its growth strategy, as revealed by Bloomberg Law. This strategic move comes as KKR nears completion of its takeover of the PR firm, signaling a commitment to expansion and value creation. The three-month project, dubbed "Project Thunder," aims to develop and execute a business plan for FGS Global to achieve its most ambitious growth opportunities from 2025 to 2027.
McKinsey's expertise in strategic planning and growth strategies will likely focus on identifying growth opportunities, optimizing organizational structure, and enhancing operational efficiency. By leveraging McKinsey's insights, FGS Global can expect a more comprehensive and data-driven approach to growth, enabling it to capitalize on emerging trends and maintain its competitive edge.

McKinsey will likely focus on several key areas to drive growth and improve performance at FGS Global. Firstly, they may help the firm optimize its portfolio management strategy, identifying new pockets of growth and enhancing capabilities to improve performance. Secondly, McKinsey could assist in building a more connected and agile marketing operating model, enabling FGS Global to navigate increased complexity and scope more effectively. This could involve reinforcing the organizational structure, clarifying processes, and reinvigorating capabilities under a clear strategic direction. Lastly, McKinsey might help FGS Global leverage technology more effectively, championing the latest and highest-impact tech-enabled marketing use cases to drive growth and improve efficiency.
In conclusion, FGS Global's engagement of McKinsey for growth strategy advice signals a commitment to strategic planning and expansion. By leveraging McKinsey's expertise in strategic planning and growth strategies, FGS Global can expect a more comprehensive and data-driven approach to growth, enabling it to capitalize on emerging trends and maintain its competitive edge in the global communications landscape.