Kipi.ai and Snowflake Collaborate on Marketing Mix Modeling and Analytics App

Kipi.ai has been named a trusted services partner for Marketing Mix Modeling and Analytics App by Snowflake. The app delivers clear and actionable metrics to optimize spend across channels, lower costs, and improve return on ad spend. Kipi.ai combines AI-powered insights, domain-led strategies, and a scalable architecture to help marketers optimize spend and achieve measurable results.

Kipi.ai, a subsidiary of WNS (Holdings) Limited, has been recognized as a trusted services partner for Marketing Mix Modeling and Analytics App by Snowflake, the AI Data Cloud company. This designation, highlighted in Snowflake's 2026 Modern Marketing Data Stack Report, underscores Kipi.ai's expertise in delivering clear and actionable metrics to optimize marketing spend across channels, lower costs, and enhance return on ad spend (ROAS).

The report, which draws on data from over 11,100 customers, emphasizes the critical role of trusted service partners in accelerating the evolution of marketing technology (martech) and advertising technology (adtech). Kipi.ai's partnership with Snowflake aligns with this objective, combining AI-powered insights, domain-led strategies, and a scalable architecture to help marketing leaders achieve measurable results.

Jason Small, CEO at Kipi.ai, commented, "In an environment where marketers must do more with less, the ability to measure the impact of ad spend and to adapt quickly with evolving channel behavior is crucial. Kipi’s Snowflake solutions, such as the Marketing Mix Modeling App on the Snowflake Marketplace, deliver clear and actionable metrics to optimize spend across channels, thereby lowering costs and improving ROAS."

Kipi.ai's integration with Snowflake-native technology and WNS' deep industry knowledge ensures that marketers can navigate the new data-first, privacy-conscious landscape with confidence. The company's portfolio includes over 250 proprietary accelerators, applications, and AI-driven solutions, enabling secure, scalable, and actionable data insights across various sectors.

Denise Persson, Chief Marketing Officer at Snowflake, highlighted the importance of trusted service partners in establishing the necessary protocols, policies, and operations for building the modern marketing data stack. "Kipi.ai not only provides implementation support but also contributes with the solution, knowledge, and expertise to serve marketers' business needs as they expand and evolve."

Kipi.ai's recognition as a trusted services partner by Snowflake is a testament to its commitment to innovation and its ability to deliver tangible value to its clients. As a global leader in data modernization and democratization focused on the Snowflake platform, Kipi.ai continues to push the boundaries of what is possible in the realm of marketing analytics and optimization.