Kia America Posts All-Time Best Annual Sales for the Second Consecutive Year

Kia America has once again set a new record for annual sales, marking the second consecutive year of all-time best performance. In 2022, the company sold a total of 693,549 vehicles in the United States, representing a 1.1% decrease compared to the record year in 2021. However, this slight dip did not deter Kia from achieving its best-ever fourth quarter performance, with sales of 60,422 units in December, up 11.2% from the previous December record set in 2016 and a 25% year-over-year increase.

The success of Kia America in 2022 can be attributed to several factors, including the growing demand for SUVs and utility vehicles, the increasing popularity of electrified models, and the company's commitment to research and development. SUVs and utility vehicles accounted for 66.8% of Kia's overall sales total in 2022, led by the Sportage, Telluride, and Sorento models. The Sportage, in particular, was the best-selling Kia model in the U.S. in 2022, with sales of 125,245 units, replacing the Forte as the most popular model.

Electrified models also played a significant role in Kia's sales growth, with a 142% increase in sales compared to December 2021. The Kia EV6, an electric crossover, was named a 2022 Insurance Institute of Highway Safety (IIHS) TOP SAFETY PICK+ (TSP+), further cementing its popularity among eco-conscious consumers. The EV6 sold 20,498 units in 2022, its first year of production, contributing to Kia's growing presence in the EV market.

Kia's investment in research and development has also been instrumental in its success. The company launched six electrified vehicles in 2022, including the EV6 and the new Sorento SUV, K5 sedan, and Carnival MPV. These innovative models, along with increased vehicle production and supply due to the easing of semiconductor supply disruptions, have supported Kia's best-ever annual sales performance.

Looking ahead, Kia America is targeting sales of 3.2 million units globally in 2024, with 530,000 units expected to be sold in Korea and 2,663,000 vehicles overseas. The company is also expecting to sell 7,000 special purpose vehicles. By enhancing customer value and solidifying its EV leadership through new EV models, strengthened product appeal with improved connectivity technology, and the PBV business, Kia is well-positioned to continue its growth and market dominance in the coming years.

In conclusion, Kia America's all-time best annual sales for the second consecutive year is a testament to the company's commitment to innovation, quality, and customer satisfaction. By focusing on SUVs, EVs, and continuous investment in research and development, Kia has been able to capture a larger share of the market and achieve record sales. As the company looks to the future, it is poised to continue its success and solidify its position as a leading global automotive brand.