Kia America Extends Growth Into 2025 With Best-Ever January Sales
Saturday, Feb 1, 2025 3:04 am ET
Kia America kicked off 2025 with a bang, reporting its best-ever January sales figures. The South Korean automaker sold a total of 73,303 units in January, setting a new record for the month and surpassing its previous best-ever annual sales performance. This remarkable achievement is a testament to Kia's commitment to elevating its brand and solidifying its position in the U.S. market.
Kia's success can be attributed to several key factors that have contributed to its growth and market share. One of the most significant drivers is the company's focus on electric vehicles (EVs) and SUVs. In 2024, Kia America achieved a total of 73,303 units sold in December, marking the second time in as many years that the brand finished with best-ever annual sales. This back-to-back record-setting performance was powered by a significant increase in retail sales, excluding fleet, a trend that Kia has maintained for the past seven consecutive years.
The company's commitment to EVs is evident in the 74-percent year-over-year increase in EV sales, accounting for 7-percent of the 2024 total sales. This growth is attributed to the successful launch of the flagship EV9 SUV and the introduction of the Carnival hybrid powertrain, which actively responds to the evolving demands of the market. Kia's EV lineup expansion and strategic model launches are expected to maintain this upward momentum and drive future growth.
Kia America's rugged and capable SUVs accounted for 76-percent of the brand's total annual sales in 2024, reflecting 8-percent growth compared to the previous year. Six Kia models set all-time annual sales records, including the EV9 (+1,869-percent), Sportage (+15-percent), Carnival (+14-percent), Forte/K4 (+13-percent), EV6 (+6-percent), and Telluride (+4-percent). The Telluride, in particular, reached its highest monthly sales total for the second consecutive month since its introduction in 2019.
In addition to these impressive sales figures, Kia America announced several initiatives that further solidify its commitment to EVs and SUVs. The official launch of the all-new 2025 Kia K4 compact sedan and the Telluride SUV's sixth consecutive year as one of Car and Driver's 10Best Trucks and SUVs demonstrate the company's dedication to expanding its EV lineup and maintaining the popularity of its rugged and capable SUVs.
Kia's future growth plans rely heavily on the continued success of its EV and SUV segments. By leveraging its consumer-centric, world-class product offerings and maintaining this upward, positive momentum, Kia aims to solidify its leadership position within the EV market and achieve sustained growth in the U.S. market. The company's strategic focus on EVs and SUVs has proven to be a successful formula for driving sales performance and ensuring a strong future for Kia America.

In conclusion, Kia America's record-breaking January sales in 2025 is a testament to the company's commitment to elevating its brand, expanding its EV lineup, and maintaining a strong presence in the U.S. market. With a focus on electric vehicles and SUVs, Kia America is well-positioned to continue its growth trajectory and solidify its leadership position within the EV market.