As the automotive industry continues to evolve at a rapid pace, with electric and software-defined vehicles (SDVs) taking center stage, comprehensive testing becomes more crucial than ever. At the Consumer Electronics Show (CES) 2025, Keysight Technologies, Inc. (NYSE: KEYS) demonstrated its unwavering commitment to driving innovation in automotive testing by showcasing a range of advanced test solutions at its booth. The company's presence at CES 2025 served as a testament to its long-term position in the automotive testing market, leaving investors and industry experts alike confident in Keysight's future prospects.



At the heart of Keysight's CES 2025 booth was the Novus mini automotive, a compact, quiet, and affordable small form-factor pluggable (SFP) network test platform designed for automotive network engineers working on software-defined vehicles (SDVs). The platform offers a next-generation vehicle interface supporting various data rates and provides a flexible testing solution for automotive networks. By addressing the growing demand for advanced testing solutions in software-defined vehicles, Keysight is likely to attract more clients and increase its revenue streams, further solidifying its market position.



In addition to the Novus mini automotive, Keysight's CES 2025 booth featured a range of other cutting-edge test solutions, including:

1. Automotive Radar Solutions: Keysight's automotive radar solutions provide immediate access to a series of different standards and tests, enabling engineers to validate their designs for higher frequencies, wider bandwidths, better resolution, and multiple targets. These solutions also allow for specific test cases across different standards and automate complex calibration and test setups for interference tests.
2. Automotive Ethernet Receiver Compliance Solution: This solution verifies automotive Ethernet receiver bit error rate, signal quality index, and alien crosstalk noise rejection requirements from the OPEN Alliance and IEEE. It enables network engineers to test performance and conformance of software-defined vehicles on a single platform with traffic generation and protocol testing capabilities.
3. Automotive SerDes Receiver Compliance Solution: This solution emulates the noisy operating environment in a vehicle by generating noise profiles defined in the MIPI A-PHY specification. It helps protect critical systems, improve reliability, and enhance data security with comprehensive 802.1AE Layer-2 MACsec security and protocol testing.

Keysight's partnerships with ART (Connected Infotainment Systems), Hesai (Lidar Solutions), and Dolby (In-Car Entertainment Innovation) at CES 2025 further strengthened its market position and customer base. By expanding its reach into various automotive segments and enhancing its offerings with cutting-edge technologies, Keysight is well-positioned to capitalize on the growing demand for advanced testing solutions in the automotive industry.

In conclusion, Keysight's CES 2025 booth served as a powerful reminder of the company's commitment to driving innovation in automotive testing. With its cutting-edge test solutions and strategic partnerships, Keysight is poised to continue its strong performance in the automotive testing market, leaving investors and industry experts alike confident in the company's long-term prospects. As the automotive industry continues to evolve, Keysight's advanced testing capabilities will remain a critical component in ensuring the safety, reliability, and performance of vehicles worldwide.