icon
icon
icon
icon
$300 Off
$300 Off

News /

Articles /

Keysight's CES 2025 Booth: A Beacon of Confidence in Automotive Testing

Wesley ParkThursday, Jan 9, 2025 7:37 pm ET
3min read



As the automotive industry continues to evolve at a rapid pace, with electric and software-defined vehicles (SDVs) taking center stage, comprehensive testing becomes more crucial than ever. At the Consumer Electronics Show (CES) 2025, Keysight Technologies, Inc. (NYSE: KEYS) demonstrated its unwavering commitment to driving innovation in automotive testing by showcasing a range of advanced test solutions at its booth. The company's presence at CES 2025 served as a testament to its long-term position in the automotive testing market, leaving investors and industry experts alike confident in Keysight's future prospects.

KEYS Total Revenue (FY) QoQ
Name
Date
Total Revenue (FY) QoQ%
KeysightKEYS
20241231
-8.88


At the heart of Keysight's CES 2025 booth was the Novus mini automotive, a compact, quiet, and affordable small form-factor pluggable (SFP) network test platform designed for automotive network engineers working on software-defined vehicles (SDVs). The platform offers a next-generation vehicle interface supporting various data rates and provides a flexible testing solution for automotive networks. By addressing the growing demand for advanced testing solutions in software-defined vehicles, Keysight is likely to attract more clients and increase its revenue streams, further solidifying its market position.



In addition to the Novus mini automotive, Keysight's CES 2025 booth featured a range of other cutting-edge test solutions, including:

1. Automotive Radar Solutions: Keysight's automotive radar solutions provide immediate access to a series of different standards and tests, enabling engineers to validate their designs for higher frequencies, wider bandwidths, better resolution, and multiple targets. These solutions also allow for specific test cases across different standards and automate complex calibration and test setups for interference tests.
2. Automotive Ethernet Receiver Compliance Solution: This solution verifies automotive Ethernet receiver bit error rate, signal quality index, and alien crosstalk noise rejection requirements from the OPEN Alliance and IEEE. It enables network engineers to test performance and conformance of software-defined vehicles on a single platform with traffic generation and protocol testing capabilities.
3. Automotive SerDes Receiver Compliance Solution: This solution emulates the noisy operating environment in a vehicle by generating noise profiles defined in the MIPI A-PHY specification. It helps protect critical systems, improve reliability, and enhance data security with comprehensive 802.1AE Layer-2 MACsec security and protocol testing.

Keysight's partnerships with ART (Connected Infotainment Systems), Hesai (Lidar Solutions), and Dolby (In-Car Entertainment Innovation) at CES 2025 further strengthened its market position and customer base. By expanding its reach into various automotive segments and enhancing its offerings with cutting-edge technologies, Keysight is well-positioned to capitalize on the growing demand for advanced testing solutions in the automotive industry.

In conclusion, Keysight's CES 2025 booth served as a powerful reminder of the company's commitment to driving innovation in automotive testing. With its cutting-edge test solutions and strategic partnerships, Keysight is poised to continue its strong performance in the automotive testing market, leaving investors and industry experts alike confident in the company's long-term prospects. As the automotive industry continues to evolve, Keysight's advanced testing capabilities will remain a critical component in ensuring the safety, reliability, and performance of vehicles worldwide.
Comments

Add a public comment...
Post
User avatar and name identifying the post author
AGNES MORALES
01/10

Weeks ago I started my trading journey with $1000 and didn’t have much experience. After few days of consistent work and following the recommendations of Elizabeth Towles on Whatsapp +1563 279-8487,I managed to grow my account to $8850


0
Reply
User avatar and name identifying the post author
MarketGuru
01/10
@AGNES MORALES Good.
0
Reply
User avatar and name identifying the post author
Such-Ice1325
01/10
Automotive Ethernet solution is a must-have. Engineers can test performance and conformance in one go? Efficiency at its best.
0
Reply
User avatar and name identifying the post author
NRG1788
01/10
@Such-Ice1325 True, efficiency boost.
0
Reply
User avatar and name identifying the post author
throwaway0203949
01/10
Keysight's Novus mini is a game-changer. SDV testing just got a whole lot easier and cheaper. 🚀
0
Reply
User avatar and name identifying the post author
CantaloupeWarm1524
01/10
That partnership with Dolby? Major play in the in-car entertainment scene. $KEYS keeping strong ties with industry heavyweights.
0
Reply
User avatar and name identifying the post author
Silver-Feeling6281
01/10
Connected Infotainment Systems partnership? Keysight's expanding its reach. They're not just stopping at basic tests anymore.
0
Reply
User avatar and name identifying the post author
HairyBallsOfTheGods
01/10
Partnerships at CES 2025 seal Keysight's leadership.
0
Reply
User avatar and name identifying the post author
bottomline77
01/10
Holding $KEYS long-term. Their test solutions are future-proof. Betting big on their dominance in automotive tech.
0
Reply
User avatar and name identifying the post author
Very_Guilty_Lawyer
01/10
Holding $KEYS long-term, solid growth potential here.
0
Reply
User avatar and name identifying the post author
BeeBaBoop
01/10
Hesai Lidar partnership opens doors to new horizons. Autonomous driving testing just got a boost. 🚗
0
Reply
User avatar and name identifying the post author
mia01zzzzz
01/10
Keysight's booth at CES 2025 was lit. Confidence oozing out of every corner. They're not playing in the automotive space.
0
Reply
User avatar and name identifying the post author
magenta_placenta
01/10
@mia01zzzzz What do you think about their tech?
0
Reply
User avatar and name identifying the post author
GnosticSon
01/10
MIPI A-PHY compliance is crucial. $KEYS helping ensure data security and reliability in the automotive sector. Solid move.
0
Reply
User avatar and name identifying the post author
_punter_
01/10
@GnosticSon Solid move, but MIPI A-PHY's the norm soon?
0
Reply
User avatar and name identifying the post author
TheLastMemeLeft
01/10
Those radar solutions are 🔥. Higher frequencies, wider bandwidths, and multiple targets? Engineers are gonna love this.
0
Reply
User avatar and name identifying the post author
whiteiversonyeet
01/10
Holding $KEYS for the long haul. Their automotive focus and partnerships make them a solid bet for growth.
0
Reply
User avatar and name identifying the post author
Fidler_2K
01/10
Radar solutions covering multiple standards? That's what I call future-ready. $KEYS got the market covered.
0
Reply
User avatar and name identifying the post author
magenta_placenta
01/10
@Fidler_2K Think $KEYS will hit new highs soon?
0
Reply
User avatar and name identifying the post author
Zurkarak
01/10
CES 2025 was a masterclass in automotive innovation. Keysight's booth was the place to be for future trends.
0
Reply
Disclaimer: the above is a summary showing certain market information. AInvest is not responsible for any data errors, omissions or other information that may be displayed incorrectly as the data is derived from a third party source. Communications displaying market prices, data and other information available in this post are meant for informational purposes only and are not intended as an offer or solicitation for the purchase or sale of any security. Please do your own research when investing. All investments involve risk and the past performance of a security, or financial product does not guarantee future results or returns. Keep in mind that while diversification may help spread risk, it does not assure a profit, or protect against loss in a down market.
You Can Understand News Better with AI.
Whats the News impact on stock market?
Its impact is
fork
logo
AInvest
Aime Coplilot
Invest Smarter With AI Power.
Open App