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Crypto market maker
has announced the establishment of a new entity in the United States, marking a significant expansion of its global operations. The company will open an office in New York, with Robert Valdes-Rodriguez, Keyrock's chief commercial officer, leading the development of the new business. Valdes-Rodriguez brings over 25 years of experience in senior management roles at traditional finance institutions, including ABN AMRO, Scotiabank, and Credit Agricole, to his new position.This strategic move by Keyrock comes at a time when the regulatory climate for cryptocurrencies in the U.S. is expected to improve. The formation of a new crypto
force by the Securities and Exchange Commission (SEC), led by Commissioner Hester Peirce, is seen as a positive step towards drafting new regulations for the industry. This improving regulatory environment is anticipated to lead to a in digital assets, making the U.S. an attractive market for crypto companies.Keyrock's decision to enter the U.S. market is driven by the region's status as the largest capital market in the world. Kevin
Patroul, CEO of Keyrock, stated that the U.S. is a natural fit for the company's ambitions to become one of the largest players in global financial markets. Founded in Brussels in 2017, Keyrock already has entities in Belgium, the U.K., Switzerland, and France, and provides liquidity to over 85 centralized and decentralized trading venues globally. The firm employs 170 people and operates across 37 countries.Keyrock's entry into the U.S. market is not only a response to regulatory changes but also a proactive measure to capitalize on the growing interest in cryptocurrencies. The company's experience in navigating the volatile crypto market positions it well to leverage the improving regulatory environment and expand its operations. By establishing a presence in the U.S., Keyrock aims to tap into the largest and most dynamic market for cryptocurrencies, where regulatory clarity and investor confidence are crucial for sustained growth.
This move by Keyrock reflects a broader trend in the crypto industry, where companies are increasingly looking to expand their operations in regions with favorable regulatory environments. The improving regulatory climate in the U.S. is expected to attract more crypto companies, leading to increased competition and innovation in the market. Keyrock's entry into the U.S. market is a strategic move that positions the company to capitalize on these opportunities and solidify its position as a leading market maker in the crypto industry.

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