Kevin O'Leary Warns of Big Money Waste in Daily Coffee Habits, Experts Say Ritual Holds Meaning Beyond Caffeine

Monday, Sep 8, 2025 7:39 pm ET1min read

Kevin O'Leary criticizes the habit of spending money on daily coffee, saying it can drain wealth. A study by Toast found the average price of a regular cup of coffee in the US was $3.08 in Q1 2024, with cold brew at $5.14 and lattes at $5.46. Psychologists argue that the allure of a $5 coffee goes beyond taste, providing a social ritual and self-reward. Despite this, America's coffee obsession continues to grow, with 66% of adults drinking coffee daily and specialty coffee consumption surging 18% since 2020.

The average price of a regular cup of coffee in the United States reached $3.08 in Q1 2024, with cold brew at $5.14 and lattes at $5.46, according to a study by Toast. This growing coffee obsession, with 66% of adults drinking coffee daily and specialty coffee consumption surging 18% since 2020, has significant financial implications.

Kevin O'Leary, a renowned investor, has criticized the habit of spending money on daily coffee, arguing that it can drain wealth. While the social ritual and self-reward aspects of coffee are undeniable, the financial implications are substantial. For instance, a daily coffee habit at $5.00 could amount to $1,825 annually, which is a significant portion of one's discretionary income.

The financial impact extends beyond individual spending. Companies like Toast, Inc. have capitalized on this trend, reporting $1.55 billion in revenue for the recent quarter. Despite missing EPS estimates, analysts remain positive, with 15 out of 25 analysts rating Toast as a "Buy" and a consensus target price of $45.54 [1].

Investors should consider the broader implications of such trends. While the coffee industry offers growth opportunities, it is essential to evaluate the financial health and sustainability of individual companies. HMI Capital Management L.P., for example, increased its stake in Toast by 57.7% in Q1, indicating confidence in the company's prospects [1].

In conclusion, America's coffee obsession is a significant financial trend with both individual and corporate implications. While the industry offers growth opportunities, investors should remain cautious and evaluate the financial health of individual companies. The growing trend highlights the importance of managing discretionary spending and understanding the broader financial impact of consumer habits.

References:
[1] https://www.marketbeat.com/instant-alerts/filing-toast-inc-tost-position-lifted-by-hmi-capital-management-lp-2025-09-04/

Kevin O'Leary Warns of Big Money Waste in Daily Coffee Habits, Experts Say Ritual Holds Meaning Beyond Caffeine

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