Keurig Dr Pepper and Disney Collaborate on Enhanced Consumer Experiences

Keurig Dr Pepper and Disney have partnered to create personalized experiences for consumers through a unique integration of fandom, media, and shopper insights. The collaboration includes Dr Pepper's involvement in college football coverage, a new documentary series, and the integration of the "Fansville" series into live broadcasts. The partnership aims to deliver fan-first experiences throughout the season and unlock new audience intelligence capabilities.

Keurig Dr Pepper (KDP) and Disney Advertising have entered into a strategic advertising partnership aimed at revolutionizing the connected consumer experience. The collaboration, announced on August 28, 2025, leverages KDP's deep-rooted connection to college football and Disney's unmatched storytelling and data capabilities to deliver personalized experiences at every touchpoint of the consumer journey [1].

The partnership will introduce groundbreaking activations, including creative sponsored content across marquee sports programming, augmented reality in-game integrations, and precision marketing powered by retail and consumption data. This evolution builds on years of successful co-innovation between the brands [2].

One of the key elements of this collaboration is the integration of Dr Pepper into college football culture. The partnership includes expanded content integrations, such as weekly integrations during The Pat McAfee Show's signature commercial-free hour and a new documentary-style social series spotlighting the 17-year legacy of the Dr Pepper Tuition Giveaway. Additionally, Dr Pepper's iconic "Fansville" series will be integrated directly into live college football broadcasts for the first time ever using mixed reality, allowing fans to experience the drama in real time [1].

Disney and Keurig Dr Pepper will also continue delivering fan-first experiences throughout the season, tapping into ESPN's unmatched talent bench. This includes collaborations to celebrate and elevate fan engagement around the pivotal period known as "Playoffuary" [1].

The partnership aims to unlock new audience intelligence capabilities by combining KDP's proprietary insights and models with rich retail data and Disney's college football fan insights. This data integration aligns consumer behavior with rich audience signals, allowing KDP to deliver personalized content that resonates more deeply and drives measurable results [1].

Keurig Dr Pepper, with annual revenue of over $15 billion, is a leading beverage company in North America, offering a wide range of beverages including carbonated soft drinks, coffee, tea, water, juice, and mixers. The company's innovative partnership model builds emerging growth platforms in categories such as premium coffee, energy, sports hydration, and ready-to-drink coffee [2].

Disney Advertising is responsible for advertising sales and integrated marketing for The Walt Disney Company's entertainment and sports offerings, including ABC, ABC News, Disney+, Disney Channels Worldwide, and ESPN Networks [2].

References:
[1] https://www.prnewswire.com/news-releases/keurig-dr-pepper-and-disney-advertising-join-forces-to-redefine-the-playbook-for-connected-consumer-experiences-302541285.html
[2] https://www.morningstar.com/news/pr-newswire/20250828ny60801/keurig-dr-pepper-and-disney-advertising-join-forces-to-redefine-the-playbook-for-connected-consumer-experiences