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Kenya's Tourism Sector to Reach Record KSh1.2TN in 2025, Supports 1.7MN Jobs.
ByAinvest
Wednesday, Jun 11, 2025 2:53 am ET1min read
Kenya's travel and tourism sector is expected to contribute KSh1.2TN to the economy in 2025, a record 24% above 2019 levels and equivalent to 7% of national GDP. The sector is projected to support 1.7MN jobs, with domestic visitor spending reaching KSh560BN and international visitor spending at KSh300BN. By 2035, travel and tourism is expected to contribute KSh1.8TN to the economy and support over 2.2MN jobs.
Kenya's travel and tourism sector is poised for a significant rebound in 2025, with projections indicating a record contribution of KSh1.2 trillion to the national economy. This represents a 24% increase over 2019 levels and equates to 7% of the country's GDP [1]. The sector is expected to support 1.7 million jobs, underscoring its critical role in Kenya's economic landscape [1].Domestic tourism is forecast to reach just under KSh560 billion, while international visitor spending is projected to hit over KSh300 billion, marking a 31% increase from 2019 levels [1]. The World Travel & Tourism Council (WTTC) attributes this growth to Kenya's diverse tourism offerings, ranging from safari parks to coastal and cultural experiences, and continued infrastructure improvements [1].
Looking ahead, the WTTC anticipates that by 2035, the travel and tourism sector will contribute KSh1.8 trillion to the economy and support over 2.2 million jobs [1]. This long-term potential underscores the sector's role in driving sustainable development and economic resilience.
The growth in Kenya's tourism sector reflects a broader trend in Africa, with countries like Rwanda also experiencing robust growth in their travel and tourism sectors [2]. These developments highlight the potential of tourism to drive economic growth and job creation across the continent.
References:
[1] https://atta.travel/resource/kenya-s-travel-tourism-sector-set-to-inject-ksh1-2tn-into-economy-in-2025.html
[2] https://www.developmentaid.org/news-stream/post/196516/kenya-tourism-sector-generates-record-ksh1-2-trillion-gdp
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