Kellanova surges 5% as EU reportedly set to approve $36B Mars deal without remedies.

Monday, Sep 29, 2025 1:50 pm ET1min read

Kellanova's stock rose 5% in premarket trading after reports that the European Union may approve its planned $36 billion sale to Mars without any remedies. The European Commission appears to be leaning towards approval, according to sources. The deal is expected to be finalized in the coming weeks.

Kellanova's (K) stock experienced a 5% premarket trading boost following reports that the European Union might approve its $36 billion sale to Mars without any remedies. The European Commission appears to be leaning towards approval, according to sources. The deal is expected to be finalized in the coming weeks Kellanova (K) Sees Stock Surge Amid EU Approval Speculation for Mars Deal[1].

Kellanova, a leading global manufacturer and marketer of salty snacks, snack bars, frozen breakfast fare, meat alternatives, and other packaged foods, has seen its stock price rise due to the speculation. The company operates in over 180 countries and has a diverse product portfolio, including well-known brands such as Pringles, Cheez-It, Rice Krispies Treats, Pop-Tarts, Eggo, Nutri-Grain, and Morningstar Farms. The deal with Mars, if approved, would see the company's home turf sales account for about one-third of its consolidated sales base.

Financial metrics indicate Kellanova's strong profitability and robust market position. The company's revenue stood at $12.64 billion in 2023, with a 3-year growth rate of 2.5%. The operating margin was 14.67%, net margin 10.56%, and EBITDA margin 17.88%. However, there are some warning signs, including a Z-Score of 3.3 and insider activity showing 10 selling transactions in the past three months with no buying transactions.

Valuation metrics suggest potential undervaluation. The P/E ratio of 21.46 is close to a 2-year low, while the P/S ratio of 2.26 is near a 10-year high. Analyst targets set a target price of $83.38, with a recommendation score of 3, suggesting a hold position. Technical indicators and institutional ownership also reflect a neutral market sentiment.

Institutional ownership stands at 83.41%, while insider ownership is low at 0.78%. The Altman Z-Score of 3.3 indicates strong financial stability, and the Beneish M-Score of -2.43 suggests the company is unlikely to be a manipulator. However, sector-specific risks, such as competition within the Consumer Packaged Goods industry and potential regulatory challenges, should be considered.

Overall, Kellanova's financial metrics and market positioning suggest a robust company with strong profitability and growth potential, albeit with some areas for improvement in liquidity and insider confidence.

Kellanova surges 5% as EU reportedly set to approve $36B Mars deal without remedies.

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