Kellanova's 15-min chart sees MACD Death Cross, KDJ Death Cross.
ByAinvest
Friday, Oct 10, 2025 11:02 am ET1min read
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The acquisition was initially approved by the U.S. Federal Trade Commission (FTC) in June but faced scrutiny from the EU due to concerns about potential price increases and enhanced negotiating power with retailers. However, the European Commission (EC) found insufficient legal grounds to demand concessions on the deal, as reported by Reuters [1].
The EC had a deadline of December 19 to decide on the transaction. The combined Mars and Kellanova entity would account for approximately 12% of the U.S. snacking and candy industry, according to market share data from NielsenIQ [3].
The acquisition follows the split of the old Kellogg Company in October 2023, which also resulted in the formation of North American cereal business WK Kellogg, acquired by Italian chocolate and confectionery giant Ferrero for $3.1 billion [1].
The deal's approval by the EU marks a significant milestone for Mars, which has been actively expanding its portfolio through strategic acquisitions. The acquisition of Kellanova would further solidify Mars' position as a major player in the snacking and confectionery industry.
Based on the 15-minute chart, Kellanova has triggered a MACD Death Cross and a KDJ Death Cross as of October 10, 2025, at 11:00. This indicates that the stock price is likely to continue falling, as the momentum of the stock price is shifting towards the downside and may further decrease.
The European Union (EU) appears set to approve Mars Incorporated's $36 billion acquisition of Kellanova, a global snacking business, without any conditions. This decision comes after the EU conducted a thorough investigation into the merger, which would bring together some of the largest snack and breakfast brands under one roof, including Mars' M&M's, Snickers, and Kellanova's Pringles crisps, Pop-Tarts, and Eggo.The acquisition was initially approved by the U.S. Federal Trade Commission (FTC) in June but faced scrutiny from the EU due to concerns about potential price increases and enhanced negotiating power with retailers. However, the European Commission (EC) found insufficient legal grounds to demand concessions on the deal, as reported by Reuters [1].
The EC had a deadline of December 19 to decide on the transaction. The combined Mars and Kellanova entity would account for approximately 12% of the U.S. snacking and candy industry, according to market share data from NielsenIQ [3].
The acquisition follows the split of the old Kellogg Company in October 2023, which also resulted in the formation of North American cereal business WK Kellogg, acquired by Italian chocolate and confectionery giant Ferrero for $3.1 billion [1].
The deal's approval by the EU marks a significant milestone for Mars, which has been actively expanding its portfolio through strategic acquisitions. The acquisition of Kellanova would further solidify Mars' position as a major player in the snacking and confectionery industry.
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