KAYAK's 'What the Future' Report: Unveiling 2025's Top Travel Trends

KAYAK, the world's leading travel search engine, has released its 'What the Future' travel trend report for 2025 and beyond, offering valuable insights into the evolving landscape of global travel. The report, based on extensive data analysis and expert opinions, highlights several key trends that will shape the travel industry in the coming years.



One of the most notable trends is the rise of AI travel agents, which are expected to become increasingly popular by 2030. Modern travelers are seeking flexibility, customised itineraries, and value AI tools for planning, with 38% prioritising flexibility, 37% seeking customised itineraries, and 17% valuing AI tools for planning. Virtual AI Assistants will handle various travel arrangements, offering tailored trips and securing the best deals effortlessly. This shift will likely lead to a decrease in demand for traditional human travel agents, as AI agents can provide personalised experiences and 24/7 support.

Another significant trend is the shift towards multi-destination city jumping adventures. This trend is driven by several factors, including the growing desire to explore, relaxed visa regulations, the emergence of AI travel agents, and changing travel preferences. According to KAYAK's report, 66% of survey respondents rank travel as a top priority, indicating an increased interest in exploring new destinations. As visa regulations become more lenient worldwide, it becomes easier for travelers to visit multiple destinations without facing significant bureaucratic hurdles. The emergence of AI travel agents, which can handle various travel arrangements and offer tailored trips, makes planning multi-destination trips more accessible and convenient. This trend aligns well with the multi-stop trip format, as modern travelers seek flexibility and customised itineraries.

The prioritization of wellness scores is also expected to significantly influence travel destination choices by 2030. According to KAYAK's report, 60% of travellers will prioritize relaxation, while 13% will emphasize health and wellness. This shift in priorities will lead to destinations promoting longevity and wellness becoming sought-after additions to travellers' bucket lists. For instance, destinations like Bali, Indonesia, and Sedona, Arizona, USA, are already popular for their wellness retreats and spiritual experiences. As the demand for wellness travel increases, more destinations are likely to follow suit, offering tailored wellness experiences to attract health-conscious travellers.

In conclusion, KAYAK's 'What the Future' travel trend report for 2025 and beyond offers valuable insights into the evolving landscape of global travel. The rise of AI travel agents, the shift towards multi-destination city jumping adventures, and the prioritization of wellness scores are among the key trends that will shape the travel industry in the coming years. Investors and travel industry professionals should take note of these trends to stay ahead of the curve and capitalise on the opportunities they present.