Katherine Heigl's "Giggle Dribble" Campaign: Normalizing Women's Bladder Leaks

In a bold and humorous move, actress Katherine Heigl has partnered with Poise® to launch a new campaign aimed at destigmatizing bladder leaks among women. The campaign, titled "Giggle Dribble," features Heigl openly discussing her personal experiences with bladder leaks, stemming from childbirth and perimenopause. By using humor and honesty, the campaign seeks to normalize these experiences and empower women to embrace this stage of life without shame or embarrassment.

The Poise® campaign featuring Katherine Heigl employs several key messaging strategies to destigmatize bladder leaks and empower women. First, it uses relatability by having Heigl admit to her own "giggle dribble" moments, making women feel less alone in their experiences. Second, it provides education by explaining that hormonal changes in childbirth and perimenopause can weaken the pelvic floor, causing leaks. Third, it encourages women to embrace these unfiltered moments and use Poise® products for support. Lastly, it aims to break the silence around bladder leaks, reducing shame and isolation.



Humor and honesty are crucial to the campaign's success in reaching and resonating with its target audience. By using a relatable and humorous approach, the campaign effectively destigmatizes bladder leaks, making it easier for women to identify with the issue and seek support. Katherine Heigl's involvement as a spokesperson adds credibility and relatability, as she openly discusses her own experiences with bladder leaks. This honest and open approach helps to normalize the issue and encourages women to feel comfortable discussing and addressing their bladder health.

Poise®'s partnership with Katherine Heigl is a strategic move to normalize bladder leaks, a common yet often taboo topic. By featuring a relatable and outspoken celebrity like Heigl, the campaign aims to destigmatize bladder leaks and empower women to embrace this stage of life. Heigl's involvement adds credibility and humor to the conversation, making it more accessible and less embarrassing for women to discuss their experiences. This partnership aligns with Poise®'s mission to support women through these everyday realities, promoting a healthier and more open dialogue about women's health.

In conclusion, the Poise® campaign featuring Katherine Heigl is a refreshing and innovative approach to destigmatizing bladder leaks among women. By using humor, honesty, and relatability, the campaign aims to normalize these experiences and empower women to embrace this stage of life without shame or embarrassment. As more women become comfortable discussing and addressing their bladder health, the campaign's success will contribute to a healthier and more open dialogue about women's health.