High Roller Technologies has launched a new online casino brand, Kassuuu, specifically for the Finnish market. The brand name is derived from Finnish slang and embodies the spirit of victory through its unique branded feature, the Kassuuu Jackpot. The brand aims to capture the excitement of winning while keeping everything else straightforward and user-friendly.
High Roller Technologies (NYSE: ROLR) has announced the launch of Kassuuu, a new online casino brand tailored specifically for the Finnish market. The brand, named after Finnish slang for "casino," aims to capture the spirit of victory and excitement while maintaining a straightforward and user-friendly platform. Kassuuu is part of High Roller Technologies' broader strategy to provide localized entertainment experiences [1].
The brand's unique selling proposition lies in its integration of Finnish culture and slang. The name "Kassuuu" is derived from Finnish slang, with "Kassu" meaning "casino" and "KASSUUU!" representing the triumphant cheer of victory. This is reflected in the Kassuuu Jackpot, a unique feature available on selected games, designed to amplify excitement while remaining clearly presented to players [1].
Kassuuu differentiates itself in the Finnish iGaming market by combining clarity and approachability with a strong emphasis on trust. The platform embeds responsible play and plain-language communication, positioning it as a safe, transparent, and engaging choice for Finnish players. "Launching Kassuuu is an important milestone in High Roller’s commitment to providing localized entertainment experiences," said Sara Nunes, Managing Director & Chief Commercial Officer, Finland [1].
High Roller Technologies, Inc. is a leading global online gaming operator known for its innovative casino brands, High Roller, Fruta, and Kassuuu. The company delivers a cutting-edge real-money online casino platform that is intuitive and user-friendly, with a diverse portfolio of over 6,000 premium games from more than 90 leading game providers. The platform features enhanced search engine optimization, machine learning, seamless direct API integrations, faster load times, and superior scalability [1].
Forward-looking statements included in this press release are subject to inherent uncertainties, risks, and changes in circumstances that are difficult to predict and many of which are outside of the control of High Roller Technologies, Inc. These statements are based only on information currently available to the company and speak only as of the date on which they are made [1].
References:
[1] https://www.stocktitan.net/news/ROLR/high-roller-launches-new-online-casino-brand-in-q0q9ukrw9exx.html
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