KapKap's $10M Bet: Monetizing Attention and Creativity in Web3's New Economy

Web3 platform KapKap has secured a $10 million seed round led by Animoca Brands, a major player in blockchain gaming, with additional participation from Shima Capital, Mechanism Capital, Klaytn Foundation, and Big Brain Holdings, according to Moomoo. The funding will accelerate development of KapKap's Key Attention Pricing System (KAPS), a reputation-based framework designed to quantify user engagement and creativity into tradable digital assets. The platform also plans to expand partnerships with game developers and launch new casual games to broaden its appeal in the Web3 ecosystem, according to Ventureburn.

KapKap's KAPS system represents a novel approach to digital value creation, measuring user activity—such as time spent playing, creative contributions, and community influence—into a verifiable "K-score" that can be traded or used to unlock rewards, Ventureburn reported. This model shifts the focus from traditional in-game purchases or ad impressions to a metrics-driven economy where attention and participation are directly monetized. The platform's transparent scoring system aims to foster fairness among developers, creators, and players, aligning incentives across its ecosystem, Ventureburn noted.

The investment underscores growing interest in AI-driven Web3 projects that bridge gaming, blockchain, and the attention economy. Animoca Brands, known for its advocacy of digital property rights, joins a roster of investors including Unicorn Verse, Rzong Capital, and BGX Capital in a follow-up strategic round, Ventureburn reported. KapKap's partnerships with high-profile Web3 communities like the Bored Ape Yacht Club (BAYC) and ApeCoin DAO further cement its position as a cross-industry innovator, according to Ventureburn. Collaborations such as its Summon of Glory game integrate NFT culture with mainstream gaming, expanding its reach beyond crypto-native audiences.

With 1.7 million monthly active users and 25,000 daily active users across titles like Summon of Glory and Idle Knights, KapKap has demonstrated early traction in blending gaming engagement with blockchain utility, Ventureburn reported. The new funding will scale its AI-powered reputation models, enhance developer tools, and refine the KAPS infrastructure to support broader adoption. The platform's focus on accessibility—launching casual, mobile-friendly games—positions it to onboard mainstream players while maintaining Web3's core principles of transparency and ownership.

Investors view KapKap as a pivotal player in redefining digital economies. "KapKap's model represents a major shift in how digital communities operate," said one participant, highlighting the platform's ability to turn attention into economic value, Ventureburn reported. The funding comes amid a broader trend of AI integration in Web3, where platforms compete to monetize user behavior through innovative frameworks. KapKap's approach could challenge traditional advertising-driven models by offering stakeholders direct ownership of their contributions.

The expansion of KapKap's ecosystem aligns with rising demand for fairer monetization systems in gaming and content creation. By embedding measurable value into intangible actions like creativity and loyalty, the platform aims to address long-standing imbalances in digital economies. As it scales, KapKap's success may serve as a blueprint for future AI-native Web3 projects seeking to align user and developer incentives.