Kansas City Royals: A Winning Strategy for Fan Accessibility

The Kansas City Royals have secured a deal with Diamond Sports Group (DSG) to continue airing their games on FanDuel Sports Network in the 2025 season. This move is a strategic choice that prioritizes fan accessibility and engagement, positioning the Royals for long-term growth.

The Royals' decision to maintain their partnership with DSG, despite the company's recent bankruptcy and restructuring, reflects a commitment to reaching as many fans as possible. DSG, now operating as FanDuel Sports Network, offers the Royals a platform to expand their audience, with plans to stream games through Amazon Prime Video alongside linear and digital platforms.



This agreement aligns with the Royals' focus on growing viewership, which saw a 30% increase in linear viewership and over 200% growth in streaming audience in 2024. By offering games on both cable/satellite and direct streaming packages, the Royals cater to the preferences of modern fans, attracting a wider audience. Last season, the Royals had over 40,000 streaming subscribers, with more than half watching each game for at least 90 minutes – a testament to their fanbase's appetite for content.



The addition of Amazon Prime Video as an add-on subscription for Royals fans in 2025 significantly enhances accessibility, complementing existing options on FanDuel Sports Network Kansas City. This move positions the Royals to tap into the growing streaming market and reach even more fans. The Royals' renewed partnership with DSG presents several potential revenue streams and opportunities for subscriber growth, as the rebranded FanDuel Sports Network offers greater accessibility through cable, satellite, and streaming packages.

The Royals' strategy of prioritizing fan engagement and adaptability, even in the face of financial challenges faced by their broadcast partner, demonstrates a commitment to investing in the team's progress, both on and off the field. This approach is likely to pay off in the long run, as it helps attract more viewers and boost team performance.

In conclusion, the Kansas City Royals' agreement with Diamond Sports Group for the 2025 season reflects a balanced and analytical approach to fan accessibility and engagement. By maintaining their partnership with DSG and expanding their reach through Amazon Prime Video, the Royals demonstrate a commitment to investing in their fanbase and positioning themselves for future growth. This strategic move is a win-win for both the team and its fans.