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Justin Sun, founder of the
blockchain platform, is set to embark on a historic suborbital spaceflight with Blue Origin on August 3, 2025, making him the youngest Chinese individual to travel to space [1]. The flight, designated NS-34, will take place from Blue Origin’s Launch Site One in West Texas at 7:30 AM CDT (12:30 UTC) and will mark the 14th crewed mission for the New Shepard program [2].Sun initially secured a seat on the inaugural New Shepard crewed flight in 2021 by placing a winning bid of $28 million. However, scheduling conflicts prevented him from traveling at that time. He has since chosen to use the funds to support Blue Origin’s “Club for the Future,” a STEM education initiative for youth [5]. Now, four years later, Sun is ready to make the journey, joining five other private passengers, including J.D. Russell, who previously flew with Blue Origin [2].
The mission underscores the expanding role of private citizens in space exploration and highlights the increasing intersection between the cryptocurrency and aerospace industries. As a prominent figure in blockchain technology, Sun’s participation brings heightened visibility to his professional endeavors and signals a broader trend of high-net-worth individuals using space travel as a platform for personal and professional branding [6].
The NS-34 flight will be broadcast live through Blue Origin’s official social media and website, allowing the public to follow along with the historic event. While the cost of such journeys remains prohibitive for most, the mission reflects a growing normalization of space tourism by private companies. The industry is poised for further development, though the financial barrier continues to limit access to a select few.
At the same time, Blue Origin’s focus on commercial space travel contrasts with NASA’s Artemis program, which is preparing for its first crewed lunar mission later this year. While government-led efforts emphasize scientific exploration and long-term space presence, private enterprises are redefining space as a domain for adventure, tourism, and personal achievement [7].
Source:
[1] title: Blue Origin sets the date for controversial crypto ...
url: https://www.geekwire.com/2025/crypto-justin-sun-blue-origin-date/
[2] title: New Shepard is preparing to launch from West Texas ...
url: https://www.instagram.com/p/DMvoRJF13Il/
[5] title: New Shepard | NS-34
url: https://nextspaceflight.com/launches/details/7905
[6] title: Space Exploration Coverage
url: https://www.space.com/space-exploration
[7] title: Moonbound Artemis II astronauts stay focused despite ...
url: https://www.union-bulletin.com/news/national/moonbound-artemis-ii-astronauts-stay-focused-despite-nasa-uncertainty/article_d8a0f2ea-57cf-5827-b4cf-333464d14183.html

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