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Justin Sun, founder of the
blockchain network, safely returned to Earth on August 3, 2025, after a suborbital spaceflight with Blue Origin’s New Shepard rocket as part of the NS-34 mission. The 10-minute and 14-second journey, launching from West Texas at 7:42 a.m. local time, reached the Kármán line—approximately 100 kilometers above sea level—before landing at 8:53 a.m. with a parachute-assisted descent [1]. This marked the 34th launch of the New Shepard vehicle and the 14th crewed mission for Blue Origin.Sun secured his seat on the mission in 2021 after placing a $28 million bid during a charity auction. Initially scheduled to fly with Jeff Bezos in 2021, the mission was delayed due to scheduling conflicts. The NS-34 flight carried six passengers of diverse backgrounds, including venture capitalist J.D. Russell, entrepreneur Gökhan Erdem, and philanthropist Lionel Pitchford [2]. The flight, fully autonomous, allowed passengers to experience weightlessness and witness Earth’s curvature from the edge of space.
Sun reflected on the experience, emphasizing the fragility of Earth and the importance of environmental protection. “Earth is so small, and it’s our home. We definitely need to do whatever we can to protect it,” he said after landing. This sentiment aligns with the “Overview Effect,” a cognitive shift often reported by astronauts after seeing Earth from space [4].
Phil Joyce, Blue Origin’s Senior Vice President, highlighted the mission’s broader significance: “The view of our fragile planet from space has a unifying effect on all who witness it.” Sun’s spaceflight adds to the growing trend of high-profile individuals investing in and participating in commercial space tourism, a sector increasingly defined by astronomical price tags and symbolic gestures. The $28 million cost of Sun’s seat far exceeds Virgin Galactic’s standard fare of approximately $600,000, underscoring the financial stakes in the industry [5].
This latest venture for Sun marks another high-profile move in his career, which includes notable transactions such as the purchase of a viral piece of internet art and active participation in blockchain initiatives. His space journey further illustrates the convergence of technology, celebrity, and finance in the expanding space economy [6].

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