Justin Rosenstein Sells 517,635 Shares of Asana Inc at $15.04

Justin Rosenstein, Director at Asana Inc, sold 517,635 shares of the company on July 28, 2025, following which he owns 3,210,398 shares. This transaction is part of 16 insider buys and 25 insider sells over the past year. The stock's GF Value is $20.51, indicating a price-to-GF-Value ratio of 0.73, suggesting it is modestly undervalued.

Asana Inc. (NASDAQ: ASAN) saw a significant insider transaction on July 28, 2025, when Director Justin Rosenstein sold 517,635 shares of the company's Class A Common Stock. The sale, executed under a Rule 10b5-1 trading plan adopted on March 18, 2025, resulted in Rosenstein owning 3,210,398 shares post-transaction [1].

The shares were sold at an average price of $15.0375, totaling $7,783,936 [2]. This transaction comes amidst Asana's ongoing efforts to expand its market presence and navigate current business challenges. The company has recently joined the new AI Agents and Tools storefront in AWS Marketplace, aiming to streamline the procurement process for customers interested in Asana’s AI capabilities [1].

Asana's stock has seen a decline of 28% over the past six months, with the company currently valued at $3.6 billion. Despite this, Asana maintains impressive gross profit margins of 89% [1]. The company's founder and CEO, Dustin Moskovitz, also recently purchased approximately 449,000 shares, totaling about $6.4 million [1]. UBS has maintained its Neutral rating on Asana, with an unchanged price target of $18 [1].

The transaction by Rosenstein is part of a broader trend in insider trading. Over the past year, there have been 16 insider buys and 25 insider sells [1]. The stock's GF Value is $20.51, indicating a price-to-GF-Value ratio of 0.73, suggesting it is modestly undervalued [1].

References:
[1] https://www.investing.com/news/insider-trading-news/rosenstein-sells-asana-shares-worth-778-million-93CH-4161451
[2] https://www.tradingview.com/news/tradingview:04e7b108fd7f0:0-asana-director-justin-rosenstein-sells-over-500k-shares/