Just Eat Enhances Advertising with Rokt's AI

Just Eat Takeaway.com, one of the world's largest online food delivery marketplaces, has partnered with Rokt, a leading ecommerce company specializing in AI and machine learning. This collaboration aims to optimize ad placement and targeting on Just Eat's platforms, enhancing the customer experience and unlocking new revenue streams.


Rokt's AI-powered technology will enable Just Eat to offer relevant post-purchase messages to its 82 million active customers across its brands, including Just Eat in the UK and Lieferando in Germany. This will allow endemic and non-endemic advertisers to reach customers on all of Just Eat Takeaway.com's brand apps and websites.

The partnership adds significant reach to Rokt's network, giving advertisers access to 90% of all food delivery customers in the UK and 60% of the UK population under the age of 40. This expanded network will enable advertisers to offer tailored messages on the order confirmation and order tracking pages of Just Eat Takeaway.com apps and sites, when customers are highly-engaged and most likely to convert.


Just Eat Takeaway.com expects this partnership to drive revenue growth by enhancing the customer experience and attracting more advertisers. While specific revenue projections for the next five years are not yet available, the partnership is anticipated to generate significant returns for both companies.

In conclusion, Just Eat Takeaway.com's partnership with Rokt is set to revolutionize the food delivery advertising landscape. By leveraging AI technology, Just Eat Takeaway.com will offer a more personalized and engaging customer experience, while Rokt gains access to a vast network of food delivery customers. This collaboration is poised to create a win-win situation for both companies and their respective customers and advertisers.