Jumia Technologies Partners with Mirakl to Enhance Marketplace Advertising Capabilities

Jumia Technologies has partnered with Mirakl to enhance its marketplace advertising capabilities with Mirakl Ads. This move aims to deliver more value to sellers, improve customer experience, and unlock new revenue sources. Jumia's efforts align with its strategy to strengthen its marketplace and drive growth.

Jumia Technologies has partnered with Mirakl to elevate its marketplace advertising capabilities through the deployment of Mirakl Ads. This strategic move aims to deliver enhanced value to sellers, improve customer experience, and unlock new revenue streams. The partnership underscores Jumia's commitment to strengthening its marketplace and driving growth.

Mirakl Ads, a retail media solution designed to optimize performance for both first-party and third-party sellers, will be integrated into Jumia's platform. This integration will provide advanced automation, AI-powered optimization, and seamless campaign management, enabling all advertisers—from major brands to small marketplace sellers—to boost their sales across Jumia's extensive network in Africa.

The collaboration between Jumia and Mirakl marks a significant milestone in the digital advertising landscape. With the retail media sector projected to reach $204 billion by 2027, with a compound annual growth rate (CAGR) of 17.2%, Jumia's adoption of Mirakl Ads positions the company at the forefront of digital advertising innovation in Africa [1].

Francis Dufay, CEO of Jumia, emphasized the importance of the partnership in accelerating the company's monetization efforts. "Advertising is a key growth lever in our marketplace strategy, and this partnership with Mirakl allows us to accelerate that journey with speed and scale," he said. "By integrating Mirakl Ads, we're empowering our sellers with smarter tools and delivering a better, more personalized experience to our customers."

Adrien Nussenbaum, cofounder and co-CEO of Mirakl, added, "Jumia's decision to replatform to Mirakl Ads is a powerful validation of our platform's ability to deliver immediate and measurable impact for leading marketplaces. By combining Mirakl's cutting-edge retail media technology with Jumia's deep market reach, we are enabling sellers to grow faster and customers to benefit from a more relevant, engaging experience."

The partnership is a testament to Mirakl's ability to rapidly deploy enterprise-grade solutions. Jumia launched Mirakl Ads in just two months, showcasing the platform's ease of integration and fast time-to-value. Now live, the solution equips Jumia's advertising ecosystem with advanced automation, AI-powered optimization, and seamless campaign management.

Through this collaboration, Jumia is poised to capitalize on the growing momentum of digital commerce across Africa. By delivering improved advertising tools to sellers and more relevant, personalized product recommendations to customers, the company aims to enhance customer engagement and advance its long-term financial performance and profitability.

References:
[1] https://finance.yahoo.com/news/jumia-replatforms-retail-media-program-121500268.html