JuCoin's Strategic Shift Drives 200,000+ Daily Active Traders

After more than a decade in the cryptocurrency market, JuCoin has transformed from a regional trading platform into a comprehensive digital asset ecosystem. The exchange, which began its journey in 2013, has weathered numerous market cycles and regulatory challenges to become one of the industry's most enduring exchanges. With over 12 million users across more than 30 countries and 200,000+ daily active traders, JuCoin has built a global presence while many of its contemporaries struggled to navigate the complex landscape of the industry.

JuCoin's evolution is marked by a strategic shift towards a service-driven approach, which was solidified following an acquisition in 2024 by a veteran team. This change represents a fundamental shift in how user experience is approached, focusing on reducing friction at every stage of the crypto journey. The exchange has streamlined the registration process, developed token self-listing technologies, and eliminated traditional barriers between centralized exchanges (CEX) and decentralized finance (DeFi).

“Our service-driven approach recognizes that long-term success comes from creating an environment where users can seamlessly navigate the entire crypto ecosystem without the technical barriers that have limited adoption,” explains Nicolas Zhu, JuCoin’s COO. This philosophy is evident in JuCoin's expansive ecosystem, which includes JuChain, a Layer 3 blockchain solution; JuOne, the world’s first Web3 AI-encrypted smartphone; JuChat, a Web3 super app; JuCoin Labs, an innovation hub; and the JU Token, the ecosystem’s native token.

This integrated ecosystem creates tangible benefits for users. For example, a trader can start on the JuCoin exchange, seamlessly bridge assets to JuChain for DeFi opportunities, manage transactions securely through JuOne’s encrypted environment, connect with communities and projects through JuChat’s blockchain-native social features, and potentially benefit from early access to JuCoin Labs-incubated projects, all while receiving discounts and rewards through JU token holdings. This unified experience eliminates the fragmentation that typically frustrates crypto users and demonstrates the practical advantages of JuCoin’s service-driven philosophy.

JuCoin's decade-plus journey has also provided invaluable insights into security best practices. The exchange has developed a sophisticated security infrastructure built on six interconnected principles: Deep Defense, Least Privilege, 24/7 Monitoring, Regular Security Audits, Regulatory Compliance, and User Security Education. This approach reflects lessons learned