JPMorgan Teams with Coinbase to Expand Crypto Access for 80M Customers

JPMorgan Chase has launched a strategic partnership with Coinbase to expand crypto access for its 80 million customers, marking a major step in bridging traditional banking and digital assets. Starting in fall 2025, Chase credit card users will be able to buy cryptocurrency directly through the Coinbase platform, eliminating the need for intermediaries and streamlining the purchasing process [1]. The integration allows users to transact with their existing Chase accounts, reinforcing Coinbase’s access to a broader consumer base and enhancing onboarding efficiency [2].

In 2026, customers will gain the ability to redeem JPMorgan’s Ultimate Rewards Points for USDC, a U.S. dollar-pegged stablecoin, for the first time in the history of major rewards programs [3]. Each 100 points will convert to $1, deposited onto Base, Coinbase’s Ethereum Layer 2 network, offering users direct exposure to crypto without requiring cash purchases [4]. This innovation underscores a growing trend in loyalty programs to integrate digital assets as a utility for redemption.

Beyond payments and rewards, JPMorgan is also advancing its stablecoin and lending initiatives. The bank is developing its own deposit coin and may support others such as USDC, while exploring the possibility of offering loans backed by Bitcoin or Ether by 2026 [5]. These moves come as JPMorgan continues to expand its crypto infrastructure, despite previous skepticism from CEO Jamie Dimon regarding the value of cryptocurrencies like Bitcoin [6].

Coinbase described the partnership as “just the beginning,” with potential for further integrations [7]. Melissa Feldsher, Head of Payments and Lending Innovation at JPMorgan Chase, highlighted the initiative as a transformative step in empowering customers to control their financial futures [8]. The phased rollout will prioritize credit card functionality, followed by reward redemptions and bank account linking in 2026 [9].

While JPMorgan’s entry into crypto lending is still under internal evaluation, the initiative highlights the growing institutional interest in digital assets and the evolving convergence between traditional and decentralized finance [10]. Analysts note that despite these advancements, DeFi platforms still maintain advantages in terms of flexibility and lower fees [11].

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[1] JPMorgan, Coinbase to Let Users Buy Crypto With Bank... (https://www.coindesk.com/business/2025/07/30/jpmorgan-teams-with-coinbase-to-let-users-buy-crypto-with-bank-accounts-points-and-cards)

[2] JPMorgan and Coinbase Announce Strategic Partnership... (https://mlq.ai/news/jpmorgan-and-coinbase-announce-landmark-strategic-partnership-to-accelerate-crypto-access)

[3] JPMorgan and Coinbase Enable Crypto Purchases via... (https://www.ainvest.com/news/jpmorgan-coinbase-enable-crypto-purchases-credit-cards-bank-accounts-2507)

[4] JPMorgan's Coinbase Partnership Sidelines Aggregators... (https://www.pymnts.com/cryptocurrency/2025/jpmorgan-coinbase-partnership-sidelines-aggregators-brings-bank-grade-compliance-crypto/)

[5] Wall Street Banking Giant JPMorgan Partners With... (https://zycrypto.com/wall-street-banking-giant-jpmorgan-partners-with-coinbase-to-let-customers-easily-buy-crypto/)

[6] Coinbase and JPMorgan Chase – 80M Customers Gain... (https://www.bitcoinsensus.com/news/business/coinbase-and-jpmorgan-chase-80-customers)

[7] Coinbase Partners with JPMorgan For Direct Account... (https://www.coinspeaker.com/coinbase-partners-with-jpmorgan-for-direct-account-linking-rewards-program)

[8] Coinbase and JPMorgan Chase join forces to make it even... (https://www.coinbase.com/en-gb/blog/Coinbase-and-JPMorgan-Chase-join-forces-to-make-it-even-easier-to-access-crypto)

[11] DeFi Maintains Edge on Fees and Collateral Flexibility (https://cryptonewsland.com/jpmorgan-partners-with-coinbase-to-launch-crypto-rewards-and-payment-integration/)