JPMorgan Enables Chase Cardholders to Buy Crypto via Coinbase Partnership

JPMorgan Chase has taken a significant step toward mainstream crypto adoption by announcing a partnership with Coinbase, granting customers direct access to buy and manage digital assets using their Chase credit cards and accounts. Starting this fall, customers will be able to fund their Coinbase accounts directly from their Chase credit cards, marking the first time a major bank has integrated such a feature with a cryptocurrency exchange [1]. The collaboration also includes the ability to transfer Chase Ultimate Rewards points to Coinbase at a 1:1 value, meaning 100 points will equate to $1 in crypto credit, further blurring the line between traditional finance and digital assets [1].

The integration is designed to streamline the process of moving funds between bank accounts and crypto wallets using JPMorgan’s secure application programming interface (API). This direct bank-to-wallet transfer eliminates the need for third-party intermediaries, offering a faster and more private way to manage digital currency [1]. Melissa Feldsher, JPMorgan Chase’s head of payments and lending innovation, emphasized that the initiative aims to provide customers with new ways to manage both money and rewards. “By joining forces with Coinbase, we are enhancing the security and privacy of our customers’ data,” she stated [1].

Max Branzburg, a representative from Coinbase, echoed the sentiment, saying the partnership is a step toward onboarding the next generation of consumers into crypto. “Together, we are expanding choice and lowering barriers to entry for consumers to participate in the future of financial services onchain,” he said [1]. In addition to the partnership, Coinbase recently expanded its asset roadmap by adding BankrCoin (BNKR), Jito Staked SOL (JITOSOL), and Metaplex (MPLX) to its platform. These tokens could be listed in the future, pending market support and internal review [1].

JPMorgan is also reportedly evaluating the introduction of crypto-backed loans, with potential availability by 2026. The proposed program would allow customers to use Bitcoin and Ethereum as collateral, opening up new lending avenues in the digital asset space [1]. However, this move contrasts with JPMorgan CEO Jamie Dimon’s past criticisms of cryptocurrencies, where he has described Bitcoin as a “fraud” and expressed skepticism about its utility [1]. The development highlights a broader shift in traditional financial institutions toward crypto-friendly policies, despite internal resistance from some high-profile executives.

Source: [1] [JUST IN: JPMorgan Unlocks Crypto Buying with Chase Cards by Tapping Coinbase](https://coinmarketcap.com/community/articles/688a2302992943384be5597b/)