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JPMorgan Chase, a prominent global financial institution, has announced a significant policy shift regarding Bitcoin. The bank will now permit its clients to purchase Bitcoin through their accounts, a move that signals a notable change in its previous stance. However, the custody of these Bitcoin assets will be handled by external providers, as
will not offer this service internally.CEO Jamie Dimon, who has been vocal about his skepticism towards cryptocurrencies, reiterated his reservations during the bank’s 2025 Investor Day. He recalled his past criticisms, having described Bitcoin as a “fraud” in 2017 and a “Ponzi scheme” earlier this year. Despite his personal misgivings, Dimon acknowledged the increasing institutional demand and the evolving regulatory environment in the United States, which have prompted the bank to adjust its position. This policy change is a direct response to new regulations promoted by the Trump administration, which now allow banks to engage with digital assets provided they implement adequate risk controls.
The decision to facilitate Bitcoin purchases comes as several traditional financial firms are reassessing their strategies in response to the growth of the crypto market. JPMorgan's move is part of a broader trend where institutions are increasingly exploring the potential of digital assets. The bank's announcement aligns with the growing adoption of financial products tied to cryptocurrencies, driven by Bitcoin's recent price recovery and increased liquidity.
In addition to enabling Bitcoin purchases, JPMorgan is actively investigating practical applications of blockchain technology. The bank recently completed its first structured transaction on a public blockchain network, collaborating with Ondo Finance and Chainlink. While Dimon remains cautious about the real impact of blockchain on the financial system, he acknowledged the rising interest in these technologies. This exploration underscores JPMorgan's commitment to staying at the forefront of financial innovation, even as it navigates the complexities of the crypto market.
The bank's decision to allow Bitcoin purchases is part of a broader strategy to provide its institutional and wealth management clients with access to the crypto industry. By enabling transactions with Bitcoin, JPMorgan is positioning itself to capitalize on the growing demand for digital assets while maintaining a cautious approach to the risks associated with this emerging market. This balanced strategy reflects the bank's commitment to innovation and its responsibility to manage risk effectively.

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