JOYY's Q2 2025 Revenue Rises 2.7% Driven by 29% Ad Growth

JOYY Inc. reported its second-quarter financial results for 2025, revealing a total revenue of 5.08 billion USD, a 2.7% increase from the previous quarter. The live streaming segment contributed 3.754 billion USD, reflecting a 1.1% quarterly growth. The non-live streaming segment, bolstered by a 29% year-over-year surge in advertising revenue, saw a 25.6% year-over-year increase in revenue. This segment now constitutes 26.1% of the company's total revenue, up 7.4 percentage points from the previous year.

The company's adjusted EBITDA for the second quarter reached 48.2 million USD, marking a 25.7% year-over-year increase and a 19.3% quarter-over-quarter increase. The adjusted net profit for the quarter was 77 million USD, a 3.9% year-over-year increase. Operating cash flow for the quarter amounted to 57.6 million USD. JOYY continued its commitment to returning value to shareholders, distributing a total of 1.35 billion USD in share buybacks and dividends from January 1, 2025, to June 30, 2025.

The robust performance in the non-live streaming segment, particularly the 29% year-over-year growth in advertising revenue, indicates a strong demand for digital advertising solutions. This growth is likely driven by the increasing digitalization of businesses and the shift towards online marketing strategies. The company's ability to capitalize on this trend has not only diversified its revenue streams but also enhanced its overall financial stability.

The increase in the non-live streaming segment's contribution to total revenue, from 18.7% to 26.1%, highlights the company's strategic focus on expanding beyond its core live streaming business. This diversification is crucial for mitigating risks associated with market fluctuations and ensuring sustained growth. The company's efforts in this area are evident in its continued investment in technology and innovation, which has enabled it to offer a broader range of services and attract a more diverse customer base.

The company's financial performance, as indicated by the 25.7% year-over-year increase in adjusted EBITDA and the 3.9% year-over-year increase in adjusted net profit, reflects its operational efficiency and cost management strategies. The 19.3% quarter-over-quarter increase in adjusted EBITDA further underscores the company's ability to generate consistent profits despite the challenges posed by a competitive market.

JOYY's commitment to returning value to shareholders, as demonstrated by the 1.35 billion USD in share buybacks and dividends, is a testament to its strong financial health and confidence in its future prospects. This approach not only benefits shareholders but also signals the company's long-term vision and stability. The company's focus on shareholder returns is likely to continue, given its track record of consistent performance and strategic investments.