Josh Allen Expands Partnership with New Era Cap, Becomes 'Director of Billustration' and Receives Investment Stake

Buffalo Bills quarterback Josh Allen has expanded his partnership with New Era Cap, becoming the company's first ambassador to receive an investment stake and the title of "Director of Billustration." Allen will collaborate with Buffalo's Oishei Children's Hospital and the Patricia Allen Fund to design and auction off 9FORTY Billustration Team Caps, with proceeds going to the critical care teams at OCH.

Buffalo Bills quarterback Josh Allen has expanded his partnership with New Era Cap, taking on a new role as the company's first ambassador to receive an investment stake and the title of "Director of Billustration." This strategic move comes as part of a broader initiative to deepen the company's engagement with the Buffalo community and enhance its philanthropic efforts.

Allen, who has been a New Era Cap ambassador since his rookie season in 2018, will now collaborate with Buffalo's Oishei Children's Hospital (OCH) and the Patricia Allen Fund. Together, they will design and auction off exclusive 9FORTY Billustration Team Caps, with proceeds benefiting the critical care teams at OCH. The caps, designed by OCH patients, will be worn by Allen during each Bills home game, with one cap being auctioned off after each game.

The initiative marks a significant milestone in New Era Cap's history, reflecting its commitment to sports culture and philanthropy in Buffalo. Chris Koch, CEO of New Era Cap, expressed excitement about the expanded partnership, stating, "Josh has been a valued member of the New Era family since his rookie season, and we are thrilled to deepen our partnership and expand our future together."

The 9FORTY Billustration Team Cap was inspired by a hand-drawn Buffalo Bills logo created by Allen, which went viral and was featured in a New Era film announcing Allen's new role. The cap is available for public purchase and launched exclusively online at neweracap.com.

New Era Cap, established in 1920, has grown into a global market leader with a portfolio of global licenses, apparel, and accessories lines. With over 1,000 worldwide retail stores, the company is headquartered in Buffalo, NY, and sells its products in more than 125 countries.

References:
[1] https://www.prnewswire.com/news-releases/new-era-cap-expands-josh-allen-partnership-grants-equity-and-awards-him-the-title-director-of-billustration-302506812.html