The 9th MedDev eMarketing Summit 2025 will take place in San Diego, CA, from August 7-8, 2025, at the Bahia Resort Hotel. The event will unite MedTech marketers and leaders to discuss top digital marketing strategies, share real-world case studies, and provide insights from industry giants like Philips and Dentsply Sirona. The summit will cover six program themes, including AI, digital transformation, and marketing strategy, and offer actionable takeaway strategies for attendees. Registration is open for the event, which promises to be a valuable networking and learning opportunity for those in the medical device industry.
The 9th MedDev eMarketing Summit 2025, scheduled to take place in San Diego, CA, from August 7-8, 2025, at the Bahia Resort Hotel, promises to be a pivotal event for MedTech marketers and leaders. The summit will unite industry professionals to discuss top digital marketing strategies, share real-world case studies, and provide insights from major players like Philips and Dentsply Sirona. The event will cover six program themes, including AI, digital transformation, and marketing strategy, offering actionable takeaways for attendees.
The summit's focus on AI and digital transformation is particularly timely, given the rapid advancements in these areas. According to Amazon Web Services' global chief medical officer, Rowland Illing, the healthcare industry is experiencing an "absolute explosion" of generative AI use cases [1]. This trend is evident in the increasing number of medical devices incorporating AI, as highlighted by the FDA's authorization of AI-enabled devices [2].
The event will also delve into the financial implications of AI in MedTech. For instance, iRhythm Technologies, a digital health innovator, has reported strong Q2 2025 performance, driven by strategic AI collaborations and a 26.1% year-over-year revenue increase [3]. This financial strength is a testament to the potential of AI-driven innovations in the medical technology sector.
Moreover, the summit will provide insights into the regulatory landscape surrounding AI in MedTech. The FDA has appointed a chief AI officer to streamline scientific reviews and is rolling out a generative AI system across its centers [4]. This indicates a proactive approach from the regulatory body to keep pace with the technological advancements in the industry.
The 9th MedDev eMarketing Summit 2025 is set to be a valuable networking and learning opportunity for those in the medical device industry. It promises to offer a comprehensive overview of the latest trends and strategies in digital marketing, AI, and digital transformation, making it an event not to be missed.
References:
[1] https://www.medtechdive.com/topic/ai/
[2] https://www.ainvest.com/news/irhythm-technologies-irtc-medtech-innovator-poised-sustained-growth-strategic-ai-collaborations-strong-q2-performance-2508/
[3] https://www.medtechdive.com/topic/ai/
[4] https://www.medtechdive.com/topic/ai/
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