John Deere Shares Jump 3.25% on 41.85% Volume Surge, Rank 161st in U.S. Equity Trading Activity

John Deer (NYSE: DE) rose 3.25% on July 31, 2025, with a trading volume of $0.81 billion, marking a 41.85% increase from the previous day. The stock ranked 161st in volume among U.S. equities. The move followed the company’s announcement of a new digital self-repair tool, Operations Center™ PRO Service, which expands customer control over equipment maintenance and diagnostics.

The tool, available in the U.S. and Canada, replaces the legacy Customer Service ADVISOR platform and integrates with existing digital solutions. It offers features such as software reprogramming, diagnostic readings, and interactive tests, accessible via an annual subscription starting at $195 per machine. The service aims to empower equipment owners and independent service providers with real-time diagnostic and repair capabilities, aligning with growing regulatory and consumer demands for repair flexibility.

By centralizing self-repair functions into a single interface, Deere strengthens its aftermarket ecosystem while addressing right-to-repair pressures. The platform’s focus on digital accessibility and subscription-based revenue models reflects a strategic shift to balance customer convenience with profitability. Foundational features, including manuals and warranty information, are included at no additional cost upon equipment purchase, while advanced functionalities require a license. The phased rollout suggests a measured approach to maintaining control over repair processes and data.

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