Jiuzi Holdings' Bitcoin Treasury Strategy: A New Frontier in Institutional Adoption

In 2025, corporate adoption of Bitcoin as a treasury asset has reached unprecedented levels, with public and private companies collectively holding over 1 million BTC-surpassing the annual Bitcoin supply of 164,250 BTC, according to a Coinpedia report. This trend, driven by macroeconomic pressures and regulatory clarity, has positioned digital assets as a legitimate tool for portfolio diversification and inflation hedging. Jiuzi Holdings, a Chinese infrastructure services firm listed on NASDAQ, has emerged as a notable player in this shift, unveiling a $1 billion crypto treasury plan focused on Bitcoin (BTC), Ethereum (ETH), and Binance Coin (BNB), according to a Capwolf article.

Strategic Allocation via Private Placement

Jiuzi's recent Bitcoin acquisition via private placement underscores its aggressive approach to treasury diversification. On October 13, 2025, the company announced it had secured 100 Bitcoin through a cryptocurrency-denominated private placement, with the funds earmarked for building an intelligent digital asset custody platform and advancing encrypted storage systems, the Capwolf article reported. This move complements a parallel $30 million private placement targeting non-U.S. institutional investors, whose proceeds will also be allocated to cryptocurrency purchases, the Coinpedia report noted.

The company's broader $1 billion treasury strategy, approved by its board, is governed by a Crypto Asset Investment Policy and overseen by a crypto risk committee chaired by CFO Huijie Gao, according to the Capwolf article. Unlike speculative trading, Jiuzi emphasizes long-term value preservation, aligning with global trends where corporations increasingly adopt crypto as a hedge against inflation and currency devaluation, as highlighted in the Coinpedia report. Third-party custody arrangements further mitigate operational risks, a critical consideration given the volatility of digital assets, the Capwolf article added.

Institutional Adoption: A Macro Perspective

Jiuzi's strategy reflects a broader industry shift. According to the River Business Report 2025, businesses now hold 6.2% of the total Bitcoin supply (1.30M BTC), a 21x increase since 2020. This surge was fueled by a $12.5 billion inflow into business Bitcoin holdings within eight months of 2025, surpassing all of 2024's total inflows, the River Business Report found. Notably, 75% of adopters are small businesses with fewer than 50 employees, allocating a median of 10% of net income to Bitcoin. Hybrid custody models dominate, with only 7.6% of businesses fully self-custodying their holdings, the report added.

Public companies have also expanded their crypto portfolios. Strategy (formerly MicroStrategy), the largest public holder, now holds 638,985 BTC with a combined value of $47 billion, according to a CryptoNews analysis. However, late 2025 has seen a shift toward more cautious allocations, as firms like Jiuzi and Iveda adopt smaller, measured purchases amid macroeconomic uncertainties such as high interest rates and regulatory scrutiny, the CryptoNews analysis observed.

Risks and Rewards

While Bitcoin's fixed supply of 21 million coins offers a robust hedge against fiat devaluation, as noted in the Coinpedia report, Jiuzi's strategy is not without risks. Analysts have highlighted crypto price volatility, custody costs, and regulatory uncertainties as potential threats to financial stability during market downturns, the Capwolf article warned. For instance, Jiuzi's recent net losses and limited cash reserves have raised questions about its ability to sustain such a large allocation, the Capwolf article observed.

However, the company's focus on infrastructure development-such as secure multiparty computation and zero-knowledge proofs-positions it to capitalize on the next generation of digital financial services, the Capwolf article suggested. By integrating blockchain R&D into its core operations, Jiuzi aims to transform its role from a traditional infrastructure provider to a leader in the digital economy.

Conclusion

Jiuzi Holdings' Bitcoin treasury strategy exemplifies the evolving landscape of corporate crypto adoption. By leveraging private placements and institutional-grade custody solutions, the company is navigating the dual challenges of macroeconomic instability and technological disruption. While risks remain, its approach aligns with a growing consensus that digital assets are here to stay-and that strategic, long-term allocations may offer superior value preservation in an era of fiat uncertainty.