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JioHotstar becomes world's second-largest streaming platform, sets sights on billion screens.
ByAinvest
Friday, Aug 29, 2025 6:59 am ET1min read
JioHotstar, an OTT platform owned by the joint venture of Reliance and Disney, has become the second-largest streaming platform with a 34% TV market share. It aims to serve a billion screens across mobile, TV, and connected devices. JioHotstar offers over 3.2 lakh hours of content, six times more than the next two OTT platforms combined, with 30,000+ hours added every year.
JioHotstar, an OTT platform owned by a joint venture between Reliance and Disney, has emerged as the second-largest streaming service in the market, securing a 34% TV market share. The platform aims to serve a billion screens across mobile, TV, and connected devices, a testament to its ambitious expansion plans.JioHotstar's content library is extensive, boasting over 3.2 lakh hours of content, which is six times more than the combined offerings of the next two OTT platforms. This substantial content base is continually growing, with approximately 30,000+ hours of content added annually [1].
The platform's growth can be attributed to strategic partnerships and content acquisitions. For instance, Disney Plus's exclusive rights to major Nordic films, secured through a partnership with Nordisk Film, have bolstered the platform's content offerings [2]. This move not only enhances the platform's content variety but also positions it as a key player in the global streaming market.
Roku's advertising momentum has also been a significant driver of growth in the OTT sector. Roku's platform revenue jumped 18% year over year in the second quarter of 2025, with advertising growth outpacing overall platform segment trends [3]. This growth underscores the increasing importance of advertising as a revenue stream for OTT platforms.
JioHotstar's success is not without its challenges. The platform faces stiff competition from established players like Netflix and Disney, which have rapidly scaled their ad-supported tiers and proprietary ad technology platforms. However, JioHotstar's extensive content library and strategic partnerships position it as a formidable competitor in the OTT landscape.
References:
[1] https://www.marketscreener.com/news/disney-plus-bolsters-nordic-content-sidelines-local-streaming-services-ce7c50dedc81f724
[2] https://finance.yahoo.com/news/rokus-ad-growth-outpaces-ott-154500588.html
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